「瑜」见长城 lululemon 瑜伽嘉年华
项目品牌: lululemon
项目行业: 服装及鞋履
项目日期:
2026-05-30 10:00
2026-05-30 22:00
项目地点: 北京 北京黄花城水长城
项目名称: 「瑜」见长城 lululemon 瑜伽嘉年华
「瑜」见长城 lululemon 瑜伽嘉年华
2026年05月30日
北京
「瑜」见长城
lululemon 瑜伽嘉年华
5 月 30 日,lululemon 携品牌标志性瑜伽节落地北京黄花城水长城。在千年古长城与湖山环抱的景致间,打造了一场健康生活方式与东方人文底蕴的跨界邂逅。
On May 30th, lululemon brought its signature Yoga Festival to Beijing's Huanghuacheng Great Wall. The event created a crossover between movement, lifestyle and Eastern culture, staged between history, mountains and water.
活动当日集结两千余名瑜伽爱好者,20 场特色课程依次开启,课程涵盖内观流、阿斯汤加、颂钵音疗等丰富品类;从晨光熹微到日暮降临,国际导师与 lululemon 大使带领全场练习,特别呈现舞剧《咏春》选段表演、长城擂鼓、太极融合瑜伽等特色环节。练习者伴着绵长呼吸舒展身躯,在一动一息间,完成人与人、人与自然温润的相融联结。
The event gathered over 2,000 participants across 20 sessions, spanning from Inner Flow and Ashtanga to sound healing and more. International instructors and lululemon brand ambassadors led the practice, interwoven with a Wing Chun performance, drumming atop the Wall, and a Tai Chi–infused yoga flow. Each participant connecting with one another, and with the landscape around them.
水长城是国内人文底蕴厚重的标志性地标,得天独厚的山湖古建环境,让这场瑜伽盛会挣脱传统室内场馆的桎梏。以呼吸为基底、以觉知为内核,现代瑜伽邂逅千年长城文脉,短短一日相聚,化作所有参与者独一无二、难以复刻的珍贵回忆。
As one of China's most culturally resonant landmarks, this section of the Great Wall, with its blend of mountain, lake and ancient architecture, lifted the festival far beyond the walls of any studio. The meeting of modern yoga and a millennium-old Wall turned a single day into an unforgettable experience.
从场地统筹、内容策划到全流程落地执行,AUDITOIRE 奥德旺全程协作落地本次地标级户外瑜伽企划,促成场地场景、活动内容与品牌理念的完美融合。
From onsite coordination and program design to full on-the-ground execution, Auditoire partnered with lululemon to deliver this landmark outdoor yoga event. Bringing setting, content and brand philosophy into a single, seamless expression.
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