miumiu SS26 订货会

2025年10月12日-2025年10月16日

上海 雁荡路雁隩

项目现场

2026年春夏，Miu Miu于上海雁荡路百年法式洋房举办SS26「At Work」主题订货会，以「致敬女性劳动」为核心叙事，标志着这一Prada集团旗下先锋副线从T台秀场向B2B商业基础设施的深度延伸。选址于私密独栋历史建筑，项目将三层空间划分为成衣、配饰与鞋履专区，以原木软装与粉色灯光构建低调奢华的订货场域，精准回应中国买手市场对「 discreet luxury 」的空间期待。

系列设计层面，SS26以装饰性围裙（皮革、府绸、蕾丝材质）、工装夹克与阔腿工装裤为核心单品，将复古工装与蝴蝶结、褶皱等柔美元素进行精致混搭，以卡其、海军蓝、米白为主调，点缀亮橙与电光蓝，在实用主义与装饰美学之间建立张力。制作层面，订货会不仅陈列秀场同款与限定色款，更推出亚洲专属版型——上衣偏短、裤长适配亚洲身形——体现品牌对中国市场的深度本地化策略；一对一买手服务与现场调货机制，则将传统订货流程升级为高效、定制化的商业协作体验。

此次订货会不仅是季度产品的B2B发布，更是Miu Miu对「女性劳动美学」的商业化宣言——通过将工装基因与装饰细节并置，以百年洋房为容器重构奢侈品牌的批发叙事，为高端时装屋如何在华以文化场域激活买手生态、以版型本地化深耕区域市场，提供了极具智识格调的行业范本。

In Spring/Summer 2026, Miu Miu hosted its SS26 "At Work" ordering event at a century-old French villa on Shanghai's Yandang Road, centering on a tribute to female labor and marking a strategic extension for this Prada Group avant-garde diffusion line from runway spectacle to B2B commercial infrastructure. Located within a private standalone heritage building, the three-floor space was divided into ready-to-wear, accessories, and footwear zones, constructed in understated luxury through natural wood furnishings and pink lighting—precisely responding to the Chinese buyer market's appetite for discreet luxury.

Collection-wise, SS26 anchored on decorative aprons in leather, poplin, and lace, work jackets, and wide-leg work pants, executing a refined mash-up of retro workwear with feminine bows and ruffles. A palette of khaki, navy, and off-white, accented by bright orange and electric blue, established tension between utilitarianism and decorative aesthetics. Execution-wise, the trunk show presented not only runway pieces and limited colorways but also Asia-specific fits—shorter tops and adjusted pant lengths for Asian body types—demonstrating deep localization strategy. One-on-one buyer services and on-site stock transfers elevated traditional wholesale processes into efficient, customized commercial collaboration.

Beyond seasonal B2B release, this ordering event served as Miu Miu's commercial manifesto on "the aesthetics of female labor"—reconstructing luxury wholesale narratives within a century-old villa by juxtaposing workwear DNA with decorative detail, offering an intellectually sophisticated industry benchmark for how high-fashion houses can activate buyer ecosystems through culturally resonant venues and deepen regional markets through localized tailoring.

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