MiuMiu故事与叙事者上海站

2026年06月6日-2026年06月07日

上海 上海展览中心

项目传播

项目现场

Miu Miu「故事与叙事者」（Tales & Tellers）第三篇章于2026年6月6日至7日在上海展览中心面向公众开放，此前已举行专场预览。作为继2024年巴黎首展、2025年纽约亮相后的全球第三站，此次上海篇章标志着品牌深耕十余年的《女人的故事》（Women's Tales）女性导演短片IP从银幕叙事向实体空间叙事的深度进阶。选址上海展览中心这座拥有俄式新古典穹顶、复古雕花立柱与拼花原石地坪的百年历史建筑，项目刻意保留原生建筑肌理，以古典穹顶作为天然纵向空间基底，通过高低错落的极简金属隔断与模块化影像立柜划分自由游走式观展动线，使历史场域本身成为当代叙事的有机组成部分。

在装置造型与落地制作层面，现场构建了三类核心装置系统：立式影像屏采用哑光金属钢架一体锻造工艺，高低错落排布于大厅各处，循环播放全系列31部《女人的故事》短片（含上海站新增两部新作）；巨型多喇叭造型异形发声装置结合金属烤漆与声学结构定制，兼具视觉雕塑属性与空间音效烘托功能；艺术陈列展台选用实木与透明亚克力复合材质，展陈2022春夏至2025春夏七位女性艺术家联名秀场原作。所有装置尺度均依据穹顶层高与立柱间距精准微调，在建筑美感、行走动线与展品安全之间取得精密平衡。

项目内容以全域流动式实景表演为核心亮点，参演演员身着Miu Miu历年秀场成衣，化身短片内经典叙事角色，在展区装置间自由漫步并复刻影片标志性肢体动作。观众随表演者动线沉浸式观览，实现银幕故事实景化；静态影像、实体装置与真人巡游表演三者穿插交织，让电影叙事从屏幕延伸至实体空间，完成时装面料、影像故事与行为艺术的多维融合。这不仅是对传统时装静态陈列模式的彻底突破，更是Miu Miu长期扶持女性创作者文化理念的当代延续——通过致敬女性叙事者，具象化多元女性气质表达，落地为本土化城市艺术事件，借助圈层传播强化品牌艺术化标签，实现商业价值与人文艺术价值的双向落地，成为高端奢侈品牌艺术巡展的标杆性实践。

Miu Miu's "Tales & Tellers" third chapter opened to the public on June 6–7, 2026, at the Shanghai Exhibition Center, following an exclusive preview. As the global third installment after the 2024 Paris debut and 2025 New York presentation, the Shanghai chapter marks the deep evolution of the maison's decade-long Women's Tales female director short film IP from screen narrative into physical spatial storytelling. Sited within the century-old Shanghai Exhibition Center—featuring Russian neoclassical domes, vintage carved columns, and patterned original stone flooring—the project deliberately preserves the building's native architectural texture, using the classical dome as a natural vertical spatial foundation while partitioning free-roaming exhibition circulation through staggered minimalist metal partitions and modular video cabinets, allowing the historic venue itself to become an organic component of the contemporary narrative.

In terms of installation design and production execution, the on-site environment constructs three core installation systems: vertical video screens employ matte-finish metal steel frames forged in one piece, arranged at varying heights throughout the hall to loop all 31 films in the Women's Tales series (including two new works added for Shanghai); oversized multi-horn shaped sound installations combine metal baking varnish with custom acoustic structures, functioning simultaneously as visual sculptures and spatial audio enhancements; art display pedestals utilize composite materials of solid wood and transparent acrylic to present original runway pieces from seven female artist collaborations spanning Spring/Summer 2022 to Spring/Summer 2025. All installation scales were precisely calibrated to dome height and column spacing, achieving meticulous balance between architectural aesthetics, walking circulation, and exhibit safety.

The project's content anchors itself in territory-wide flowing live performances as its central highlight, with performers wearing archival Miu Miu runway ready-to-wear, embodying classic narrative characters from the short films, freely roaming between installation zones while replicating iconic bodily gestures from the films. Audiences follow the performers' trajectories for immersive viewing, achieving the materialization of screen stories; static imagery, physical installations, and live processional performance interweave to extend cinematic narrative from screen to physical space, completing a multi-dimensional fusion of fashion fabric, filmic story, and performance art. This represents not merely a radical departure from traditional fashion static display modes, but a contemporary continuation of Miu Miu's long-standing commitment to supporting female creators—honoring women storytellers, materializing diverse expressions of femininity, and landing as a localized urban art event that strengthens the brand's artistic identity through community-driven dissemination, achieving a dual realization of commercial value and humanistic artistic merit, and serving as a benchmark practice in luxury brand art touring exhibitions.

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