Shanghai Juss Sports Events Operation & Management Co., Ltd.

Shanghai Juss Sports Events Operation & Management Co., Ltd. (Juss Events) is a wholly owned subsidiary of Shanghai Juss Sports Industry Development (Group) Co., Ltd., founded in November 2007, operating top international events such as Formula 1, equestrian, athletics and snooker, and managing the Shanghai International Circuit.

Company name: Shanghai Juss Sports Events Operation & Management Co., Ltd.

Company abbreviation: Juss Events

Company profile:

Shanghai Juss Sports Events Operation & Management Co., Ltd. (formerly Shanghai Juss International Events Management Co., Ltd., hereinafter referred to as "Juss Events") was established in November 2007 and is a wholly owned subsidiary of Shanghai Juss Sports Industry Development (Group) Co., Ltd. The company has a registered capital of RMB 270 million and currently employs more than 160 people.

Backed by the strong support of Juss Group and Juss Sports Group, the company has grown steadily through years of dedicated work. From organizing two events—F1 and tennis—at its inception, it now brings together multiple top international events, including the Formula 1 Heineken Chinese Grand Prix, the Longines Global Champions Tour of Shanghai, the IAAF Diamond League Shanghai, the World Snooker Shanghai Masters and the Rolex Shanghai Masters. The company also oversees the operation and management of the Shanghai International Circuit, regularly hosts high-level events and activities of various kinds, and participates in the output management of other events, making it a leader in Shanghai's sports events industry.

With core goals of creating high-quality, rich and diverse event products, enhancing spectator experience, raising event service standards, and amplifying the comprehensive and spillover effects of events, the company focuses on improving its professionalism in event operations, product planning, marketing, commercial development, customer service and media communications. It actively explores reform and development in the sports industry, strives to build a professional event operations system, and cultivates high-caliber, international event operations and management talent. The company aims to become a sports event operations and management company that meets the positioning and requirements of Shanghai as an international metropolis and a city of sports events, contributing to Shanghai's goal of building itself into a globally renowned sports city.

Major projects in the past three years:

1. Rolex Shanghai Masters

2. 2019 Longines Global Champions Tour of Shanghai

3. 2019 Heineken F1 Shanghai Carnival

4. Heineken F1 Shanghai Carnival