BICG (Butterfly Integrated Communication Group) — Company Profile and Recent Projects

BICG is a Shanghai-based integrated marketing and PR group founded in 2002, serving fashion, luxury and other sectors with 360° brand strategy and execution. The profile lists 12 major projects delivered in the past three years.

Company name: BICG (Butterfly Integrated Communication Group). Short name: BICG.

Founded in 2002 and headquartered in Shanghai, with branches in Beijing, Taipei and North America. Service areas include public relations, advertising, interactive marketing, entertainment marketing, event management, e-commerce and celebrity business. BICG continuously provides clients with full-service brand strategy, marketing promotion and execution, delivering 360-degree integrated marketing.

Shanghai Butterfly Advertising Co., Ltd. / Shanghai Butterfly Public Relations Co., Ltd., founded in 2002, has long served fashion and luxury brands and has planned and executed numerous large-scale fashion events, such as the Lycra Fashion Awards, the China Fashion Awards, the Star Style Awards, and TV reality shows including Lycra My Show, Lycra Good Man, and Papa John's Star Dream. These created successful cases of brand integrated marketing in China.

Since 2002, the company has served many international luxury brands and built strong resources across media, celebrities and VIPs. Drawing on these resources and years of experience, it provides clients with professional and tailor-made advertising and PR services, including brand management consulting, marketing promotion strategy and execution, advertising placement, integrated marketing, film and television program placement, PR strategy and execution, and high-end client relationship management.

BICG (BUTTERFLY INTEGRATED COMMUNICATION GROUP) was established in 2002, is one of the leading Luxury & Fashion PR agencies in China. With over a decade of deep knowledge and experience in the China fashion market, we are dedicated to helping companies succeed in China with: 360° Integrated Marketing Communication, Public Relations, TVC & Print Advertising, Digital PR / Social Media Management, Event Management, Celebrity Ambassadors / KOL and Localized Brand Positioning.

Now we expand our services into real estate, automobile, banking, tourism and more.

Number of employees: approximately 100. Company website: www.bicgfashion.com/

Major projects in the past three years:

1. L'Artisan Parfumeur Shanghai "Behind the Scenes Scent Room" immersive fragrance exhibition

2. Wilson WSP series Sanlitun clay-court pop-up

3. SHANG XIA "Roaming Between SHANG XIA" new slow pop-up exhibition

4. Max Mara 2025 Spring/Summer collection preview

5. Jo Malone London x Paddington "Orange Marmalade" themed co-branded pop-up (Shanghai)

6. Septwolves aircraft carrier show and 2024-2025 Spring/Summer new product launch

7. L'Artisan Parfumeur Botanical Secret series tasting dinner

8. [Urban Decay] Bold Color Makeup Street

9. La Mer The Lifting Sculpting Serum new product launch

10. SkinCeuticals "Super Star Product Research Center" limited-time event (Hangzhou)

11. [Store Space] KOLON SPORT's first national brand culture center store

12. FILA GOLF x McLAREN collaboration series launch