NEVERLAND (Shanghai Guangzhiyi Advertising Co., Ltd.) Company Profile and Project Highlights
NEVERLAND is a Shanghai-based marketing agency founded in 2014, specializing in cosmetics with 90% of its business in that sector since 2017. It offers integrated online and BTL marketing services across 30 markets with over 60 full-time employees, and has executed major projects for brands like Estée Lauder, L'Oréal, Helena Rubinstein, La Mer, and Clarins.
Company Name: Shanghai Guangzhiyi Advertising Co., Ltd.
Company Abbreviation: NEVERLAND
Company Introduction:
NEVERLAND was founded in 2014 and is headquartered in Shanghai, focusing on the cosmetics industry. Since 2017, the company has shifted its business focus to cosmetics, which now accounts for 90% of its operations. With a professional team, NEVERLAND is dedicated to developing feasible strategies for clients and ensuring efficient execution, while providing integrated online and BTL (Below-the-Line) innovative marketing services. With operations in over 30 markets and more than 60 full-time employees, NEVERLAND has the capability to deliver customized solutions for global clients, helping brands stand out in fierce market competition.
NEVERLAND, founded in 2014 in Shanghai, has expanded its cosmetics business by 90% since 2017. With a professional team, we specialize in developing strategies tailored to meet clients’ objectives, translating them into actionable plans. Our one-stop integrated marketing service covers both innovative online and BTL (Below-the-Line) approaches. Headquartered in Shanghai, NEVERLAND operates across 30 markets with a dedicated team of over 60 full-time employees.
(2024, 2025)
Key Projects in Recent Three Years:
2025 Estée Lauder Re-Nutriv 6D Black Diamond Eye Cream × Kashgar Luxury Tourist Train PR Event
2025 Estée Lauder Shanghai Xintiandi Talk Show Theme Pop-up
2025 L'Oréal Paris Cathay Cinema New Year Event
2025 Helena Rubinstein Prodigy Cellglow Pop-up Store
2024-2026 La Mer Night Cream Salon VVIP Event
2023-2026 La Mer Annual VVIP Exclusive Event
2025 Clarins Precious Series Masterclass VVIP Event
2022-2025 Estée Lauder National Roadshows of All Sizes
2023-2025 Clarins National Roadshows of All Sizes
2025 L'Oréal Family Day
2024 L'Oréal Paris I’M WORTH IT Night
2024 L'Oréal Paris 'Rising Dragon Year' New Year Event
2024 L'Oréal Revitalift Hyaluronic Acid Cream 2nd Generation PR Event
2022-2024 La Mer Annual VVIP Exclusive Event
2022-2023 Helena Rubinstein National Beauty Class
2024 Helena Rubinstein National Tour Roadshow
2022-2024 Annual Estée Lauder National Roadshows of All Sizes
2023-2024 Annual Clarins National Roadshows of All Sizes
2024 MCM ONYX New Product Launch PR Event
2024 AVEDA Shanghai Jiuguang Purple Forest New Product Launch PR Event
2023 Maybelline New York Street Show PR Event
2024 L'Oréal Group LD Annual Meeting (1500 attendees)
Company Type: Limited Liability Company (Invested or Controlled by Natural Persons)
Registered Location: Shanghai
Year of Establishment: 2014
Company Address: Room 304, Building 2, Phase 1, Zhizaoyuan, No. 169 Mengzi Road, Huangpu District
Number of Employees: 50-80 (2024); 50-80 (2025)
Annual Revenue: 150-200 million RMB (2024); 150-200 million RMB (2025)
Main Target Client Industries: Roadshows, Product Launches, Dinners and Parties, Brand Ceremonies, VIP Guest Events
Main Business Directions: Skincare and Treatment, Luxury Goods
Key Projects in Recent Three Years:
1. La Roche-Posay Super B5 "Blue" Intercept Playground (Changsha & Wuhan)
2. La Mer 520 "Hearts Heal, Love Roams" Pop-Up (Shenzhen MixC)
3. 3CE x SMFK 'New Year Red Luck Station' Limited-Time Pop-up (Shenzhen)
4. BVLGARI Fragrance Darjeeling Tea Limited-Time Experience Store
5. [Industry Gold List] 'New Trend, New Highlights' Pop-up Store & Beijing Flagship Store Opening (NEVERLAND)
6. [Industry Gold List] La Mer Genaissance Series Grand Tea Party Tour (NEVERLAND)
7. [ARMANI] ARMANI Chinese New Year Luxury Journey
8. La Mer Star Wish Wonderland (Zhengzhou)