Beijing Ridong Public Relations Consulting Co., Ltd. (W.E.) — Company Profile and Project Record
Beijing Ridong (W.E.) is a Beijing-based agency specializing in planning, execution, and operation of offline events for high-end automotive and luxury brands, with key clients including BMW, Volkswagen Group, Bentley, and Lamborghini. The profile lists its main projects from 2021 to 2026.
Company name: Beijing Ridong Public Relations Consulting Co., Ltd.
Company short name: W.E.
Company introduction:
Beijing Ridong primarily engages in the planning, execution, and operation of offline events for high-end brands. Its clients are mainly in the automotive and luxury sectors, and its business types include launch events, touring exhibitions, long-distance test drives, exhibition operations, and high-end tasting events. Key clients include BMW, Volkswagen Group, Bentley, Lamborghini, and others.
(2023, 2024, 2025)
Main project names in the past three years:
2025 BMW Cup Golf China Finals
2025 BMW Motorrad GS Trophy China Selection
2025 BMW Large Luxury Car Pioneer Private Gathering
2025 Tencent Auto Annual Summit
2025 Volkswagen Brand New Realm Space Touring Exhibition
2025 BMW X Journey
2025 Rolls-Royce Motor Cars Inspired by the Road
2025 Shanghai Auto Show Volkswagen Group Booth Operation
2024 BMW GOLF CUP
2024 Lamborghini Art Exhibition
Bentley New GT/GTC Launch Event
2024 BMW New Generation Concept Exhibition
2024 Beijing International Motorcycle Exhibition BMW Motorrad Booth Launch Event and Operation
2024 Tencent Advertising Personal Care and Home Cleaning Traders Summit
2024 Rolls-Royce Themed Appreciation Event
2024 Beijing International Auto Show Volkswagen Group
2023 Chengdu Auto Show BMW Booth Launch Event
2023 Lamborghini GIRO CHINA/60th Anniversary Celebration
2023 BMW Certified Pre-Owned Car Touring Exhibition
2023 BMW Motorrad "Pure Heart, Light Up China" Ride
2023 MISSION i—BMW i Full Electric Peak Challenge
2023 Bentley Golf Tournament and Award Dinner
2022 Bentley Motors China Ice and Snow Experience
2022 BMW ski
2022 Guangzhou Auto Show BMW Booth Launch Event
2021 Guangzhou Auto Show and 2022 Beijing Auto Show Volkswagen Booth Operation
Company type: Limited Liability Company
Registered location: Beijing
Year established: 2006
Company address: Room 512, Floor 5, 101, Building 5, Courtyard 14, Jiuxianqiao Road, Chaoyang District, Beijing
Other office locations in China: Shanghai
Number of employees: 30–50 (2023); 30–50 (2024); 30–50 (2025)
Annual revenue: RMB 100–120 million (2023); RMB 120–150 million (2024); RMB 120–150 million (2025)
Industries of main target clients: auto shows, touring roadshows, dinners and parties, brand ceremonies, press conferences
Main business format directions: automotive and manufacturing, luxury goods
Main projects in the past three years:
1. [2026 Beijing Auto Show] Volkswagen Brand (Volkswagen Anhui, FAW-Volkswagen, SAIC Volkswagen)
2. [2026 Beijing Auto Show] BMW Group (BMW, MINI, BMW Motorrad)
3. [Leather on Site] Volkswagen Brand New Realm Space (Beijing)
4. [Leather on Site] Volkswagen Brand New Realm Space (Chengdu)