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Manna Technology (Shanghai Yujia Information Technology Co., Ltd.) — Company Profile and Project Case Studies

Manna Technology is a Shanghai-based creative digital new media company founded in 2014, specializing in digital marketing, VR/AR/XR, naked-eye 3D, projection mapping, immersive installations and drone shows. The profile lists its major projects from 2021 to 2024 for brands including De Beers, Samsung, Boucheron, Hermès and Van Cleef & Arpels.

Company name: Shanghai Yujia Information Technology Co., Ltd.

Company short name: Manna Technology

Company introduction:

Shanghai Yujia Information Technology Co., Ltd. was founded in 2014. It is a creative digital new media company that adheres to the concept of combining high technology with creative content. It is committed to exploring and delivering various digital marketing services and the development of new visual virtual reality technology (VR/AR/XR), undertaking immersive experiences such as naked-eye 3D, architectural projection mapping and new media art installations. At the same time, Manna Technology focuses on the commercial application and innovation of drone performances. Drawing on years of rich creative experience serving major brands, a unique artistic understanding of drone formation cluster performances and a strong on-the-ground execution team, Manna Technology advances together with the industry, constantly challenging conventional communication methods and creating one "first" after another in the industry.

Manna Technology, founded in 2014, a creative digital new media company, adhering to the concept of combining high-tech with creative content, is committed to exploring all kinds of digital marketing services, the development of new visual virtual reality technology (VR/AR/XR), commitment to naked eye 3D, architectural projection mapping, digital media art installations, and other immersive experiences; at the same time, Manna focuses on the commercial application and innovation of drone performance, with years of rich creative experience in serving major brands, with a unique artistic understanding of drone formation cluster performance and a strong team of ground implementation.

(2024)

Major projects in the past three years:

2024 Shanghai International Light Festival main venue Fashion Light projection show

2024 De Beers No.1 Waitanyuan fine jewelry architectural projection show

2024 Samsung "Die Ying Jiang Hu" architectural projection show

2024 Yangtze finless porpoise naked-eye 3D (recognized as an innovative case of high-quality development of Shanghai's digital advertising industry)

2024 Boucheron Quatre 20th anniversary collection online promotion

2021 Hermès Fall/Winter womenswear collection livestream (responsible for the Shanghai session of the three-city linkage).

Enterprise type: limited liability company (invested or controlled by natural persons).

Place of registration: Shanghai.

Year of establishment: 2014.

Company address: T2-23EF, Jiahui Plaza, 2601 Xietu Road, Xuhui District, Shanghai.

Number of employees: 30–50 (2024).

Annual revenue: RMB 20–30 million (2024).

Main target client industries: exhibition display, pop-up stores, stage performances, brand galas, press conferences.

Main business directions: fast-moving consumer goods, entertainment and culture, luxury.

Major projects in the past three years:

1. ARTSHANGHAI European National Treasures Exhibition Modern: Intertwined Worlds

2. Boucheron Quatre 20th Anniversary Pop-up Experience Space

3. Maison Boucheron Experience Space (Chengdu)

4. Hermès "Outside the Lens" exhibition

5. Hermès 2021 Fall/Winter Womenswear Show

6. Van Cleef & Arpels When Noah's Ark Meets Van Cleef & Arpels immersive art installation.