Freeman Shanghai: Event Marketing Profile and Recent Projects
A profile of Freeman's Shanghai branch, a global event leader with a 96-year legacy, covering its registration details, staffing, revenue, target industries, and major projects from 2021 to 2024.
Company name: Freeman Brand Marketing Consulting (Beijing) Co., Ltd. Shanghai Branch.
Company short name: Freeman.
Company introduction:
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.
Major projects in the past three years:
2024 Berlin Tecno IFA booth
2024 Shanghai OPPO China Unicom Partner Conference
2024 Beijing Yangwang Beijing International Automotive Exhibition
2024 Thailand Huawei Digital and Intelligent Asia-Pacific Summit
2023 Shenzhen Amazon Global Selling Cross-border Summit
2023 Dubai Huawei MBBF&UBBF Huawei Global Mobile Broadband Forum
2023 Dongguan HDC Huawei Developer Conference (held for three consecutive years)
2023 Shanghai ODC OPPO Developer Conference (held for two consecutive years)
2023 Hangzhou-Guangzhou-Chengdu-Beijing Michelin Star Revelation tour (held for two consecutive years)
2023 Aranya Avatar-520 MY DAY AVATR Brand Day
2023 Barcelona Xiaomi MWC
2023 Shenzhen AITO AUTOSHOW Greater Bay Area Auto Show AITO booth
2022 Shanghai Smart Concept Car Popup
2022 Shanghai Google Developer Summit
2021 Shanghai Bilibili World Game Booth.
Enterprise type: Limited liability company (wholly foreign-owned).
Registered location: Shanghai.
Year established: 2017.
Company address: H101, No. 161, Lane 465, Zhenning Road, Changning District, Shanghai.
Other office locations in China: Beijing.
Overseas office locations: Freeman NA: Dallas, USA as headquarters, 31 offices in total; Freeman Euro: London office.
Number of employees: 50-80 (2023), 50-80 (2024).
Annual revenue: RMB 120-150 million (2023), RMB 120-150 million (2024).
Main target client industries: large conferences and events, product launches, pop-up stores, dinners and parties, brand ceremonies.
Main business format directions: IT and communications, internet, automotive and manufacturing, luxury goods.
Major projects in the past three years:
1. Huawei Connect 2024
2. [Paris Olympics concurrent project] Xiaomi Paris Human x Car x Home Full Ecosystem Special Exhibition
3. Huawei User Group Meeting 2024
4. [2023 CIIE] NISSAN
5. [Industry observation] Trust Report: The impact of live events on enhancing consumer trust
6. Huawei Developer Conference HDC2023
7. 520 Avatr Joy Day
8. Google Developer Summit CHINA 2022
9. 2022 OPPO Developer Conference ODC2022
10. Bose Summer Music Camp
11. Porsche Cayenne Turbo GT launch
12. Keep 28-Day Challenge x 88K Sports Meet