上海K11购物艺术中心

场地介绍

上海K11购物艺术中心位于黄浦区淮海中路300号,地处淮海中路—新天地商圈,是内地较早把“购物+艺术”做成固定运营模式的商业体。项目由新世界发展打造,2013年6月28日正式开业,商场部分为地下三层至地上六层、面积约4万平方米,其上为高278.3米、59层的香港新世界大厦(1998—2004年建成,B+H事务所设计),塔楼总建筑面积136,833平方米。K11的核心艺术空间是位于地下三层的chi K11美术馆,约3,000平方米,另在商场各层散布当代艺术装置与“艺术村”式展示空间,形成“看展—购物—餐饮”一体化动线;2014年莫奈特展在此举办,截至5月中旬观展人数已超过26万人次,主办方预计展期结束可达40万,成为国内商业空间办大展的样本。建筑本身是既有写字楼裙房的整体改造,立面以金色塔楼与流线玻璃顶棚为标志,商场内部空间适合品牌快闪、发布与艺术装置。交通方面,地铁1号线一大会址·黄陂南路站2号口、13号线淮海中路站均可步行到达,周边公交线路密集,地处上海核心商圈,夜间与周末人流稳定。
Shanghai K11 Art Mall stands at 300 Middle Huaihai Road in Huangpu District, in the Huaihai Road–Xintiandi retail district, and was an early mainland complex to make 'retail plus art' a permanent operating model. Developed by New World Development, it opened on 28 June 2013. The mall occupies three basement and six above-ground levels, with roughly 40,000 square metres of retail space, and sits beneath the 278.3-metre, 59-storey Hong Kong New World Tower, completed between 1998 and 2004 to a design by B+H Architects; the tower's total floor area is 136,833 square metres. K11's artistic core is the chi K11 art museum on basement level three, about 3,000 square metres, supplemented by contemporary installations and art-village display areas scattered through the shopping floors, so that exhibitions, retail and dining form a single route. Its 2014 Monet exhibition had drawn more than 260,000 visitors by mid-May, with organisers projecting 400,000 by the close, and became a reference case for staging major art shows inside commercial space. The building is a comprehensive reworking of an existing office podium, marked by the golden tower and a streamlined glass canopy, whose interior suits brand pop-ups, launches and installations. Metro Line 1 to the Site of the First CPC Congress·Huangpi South Road station (Exit 2) or Line 13 to Middle Huaihai Road station puts visitors at the door, and dense bus routes serve the surrounding commercial core, which stays busy at weekends and in the evening.
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所在城市
上海
场地地址
上海市黄浦区淮海中路300号

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