武汉K11 Select（光谷）
场地介绍
武汉K11 Select位于东湖新技术开发区关山大道355号，地处“中国光谷”核心，2017年11月2日开业，是继香港K11、上海K11之后全国第三座、华中首座K11购物艺术中心，也是K11 Select产品线的首次落地。项目商业面积约5.4万平方米，开业时引进150家精品店铺，其中25%为华中首店、30%为武汉首店、首进光谷品牌占比达70%，以艺术、人文、自然三大元素组织业态，面向光谷的年轻高知客群。空间尺度较标准K11更紧凑，动线短、停留感强，中庭与公共区域长期布置当代艺术收藏与快闪展览，配合艺术市集、工作坊与音乐活动，形成“小而美”的社区型艺术商业样本。运营七年后，项目进入品牌调整期，仍保持稳定的客流与租金表现，并与2020年开业的武汉K11购物艺术中心形成“一城双馆”协同。区位上，关山大道是光谷的商务与研发主轴，周边聚集高校、科研院所与科技企业，常住人口平均年龄约32岁；地铁2号线光谷广场站转公交或有轨电车可达。
Wuhan K11 Select stands at 355 Guanshan Avenue in the East Lake High-Tech Development Zone, the core of the Optics Valley, and opened on 2 November 2017. It was the third K11 art mall in mainland China after Hong Kong and Shanghai, the first in central China, and the debut of the smaller K11 Select format. With about 54,000 sq m of retail, it opened with 150 stores, of which 25 per cent were firsts for central China, 30 per cent firsts for Wuhan and 70 per cent firsts for Optics Valley, organised around art, humanity and nature for the area's young, highly educated workforce. The plan is more compact than a standard K11, with short routes and spaces that encourage people to linger; atriums and public areas carry contemporary art from the collection, pop-up shows, art markets, workshops and music events, making it a small-but-fine model of community-scale art retail. After seven years the tenant mix is being refreshed while footfall and rents hold steady, and it works alongside the larger Wuhan K11 that opened in 2020. Guanshan Avenue is the valley's business and R&D spine, surrounded by universities and tech firms, with a resident population averaging about 32 years old. Metro line 2 at Optics Valley Square connects by bus or tram.
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所在城市
武汉
场地地址
武汉市东湖新技术开发区关山大道355号
