Persada Johor International Convention Centre

Persada Johor International Convention Centre occupies a 2.43-hectare block between Jalan Abdullah Ibrahim and Jalan Trus in the heart of Johor Bahru, the state capital of Johor, a short drive from the Causeway to Singapore. The site was formerly the Johor Military Force camp and contains some of the earliest remnants of the city, which gives the venue an unusual historical layering for a convention centre. Owned by Johor Corporation and opened in 2006, Persada is one of the principal MICE venues in southern Malaysia, serving state functions, trade and consumer shows, conventions and weddings in a city that acts as the Malaysian gateway to Singapore and to the Iskandar Malaysia development corridor. The building covers 23,003 square metres and contains a main Convention Hall of 3,078 square metres that converts into three fully soundproofed halls — 301 at 1,058 square metres for 1,000 people, 302 at 902 square metres and 303 at 903 square metres, each for 900 theatre-style. Exhibition Halls 101 and 102 combine for 3,070 square metres: Hall 101 offers 1,931 square metres with a nine-metre ceiling and room for 100 booths, Hall 102 offers 1,140 square metres with a 4.5-metre ceiling and 50 booths. An auditorium seating 84, four meeting rooms, a gallery level and a restaurant complete the programme. The architecture deliberately encodes Johor's heritage: the roof profile echoes the official hat of the Johor Sultanate, the façade carries khat Islamic calligraphy, and the interiors combine Malay motifs with modern finishes. Access is by Muafakat bus route P-101, by taxi or car, with Senai International Airport about 30 kilometres northwest and the city's CIQ complex a few minutes away.