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Shanghai New International Expo Centre (SNIEC) is located at 2345 Longyang Road, Pudong New Area, in the heart of Pudong next to the Longyang Road transport hub, and marks one of the starting points of Shanghai's internationalisation in the exhibition business. It was jointly invested in and built by Shanghai Lujiazui Exhibition Development Co., Ltd. and Germany's Expo Group International, whose members are Hannover, Dusseldorf and Messe Munchen, making it one of China's earliest Sino-foreign joint-venture exhibition centres; the design came from the American firm Murphy/Jahn. Ground was broken on 4 November 1999, the first phase opened on 2 November 2001, and after twelve expansion stages the whole centre was completed on 15 February 2012. SNIEC has 17 single-storey pillar-free halls, each 70 by 185 metres and 11,547 square metres, giving 200,000 square metres indoors and 100,000 square metres outdoors, supported by three entrance halls, 20 loading docks, two multi-level open car parks and five surface car parks. Designed around simplicity, science and economy, its standardised modules combine flexibly and the venue is widely praised in the industry as the most practical exhibition centre in China; it hosts roughly 100 well-known exhibitions a year, draws millions of trade visitors and counts as one of Shanghai's landmark buildings. Metro Lines 2 and 7 and the Maglev share Longyang Road station, linking Pudong and Hongqiao airports with the city centre.