南昌西湖大悦城

Nanchang Joy City is located at 666 Fusheng South Road in the Chaoyang New Town residential district of Xihu District, Nanchang, beside Guanzhou metro station. Opened on 31 May 2025, it is the first Joy City in Jiangxi province and provides 125,000 square metres of retail space (13,000 square metres under the opening announcement figure), together with apartments and offices; the mall has six floors above ground and one basement level, with 1,200 parking spaces. Positioned as the city's “boiling youth home ground”, it is organised around three themes — trend-driven socialising, youth subculture and quality family life — and opened with more than 220 brands, over 140 of them first-in-region names (more than 60 per cent) and nearly 40 first-in-city or higher. Anchor tenants include a Bona cinema and the province's first Freshippo 3.0 store, alongside exclusive brands such as Hanitu and Cunkou Ershujia and concept stores including Tomato Pocket and ARIA LEISURE. The architecture takes “boiling” as its concept, using transparent glass interfaces and stacked atria to pull daylight deep into the plan, while the ground floor connects to the metro to form an open city living room. The opening programme featured the Central China premiere of a Minions exhibition and a “Spicy People Project” rooted in Jiangxi's local culture. Metro Line 4 stops at Guanzhou station, exit 2, directly beside the mall; Fusheng South Road links the old city with Honggutan, and the first day drew more than 240,000 visits and over RMB 16.3 million in sales.