长沙大悦城

Changsha Joy City, formally Changsha Beichen Delta Joy City, stands at 1500 Xiangjiang North Road in the Beichen Delta area of Kaifu District, where the Xiang River meets the Liuyang River and next to the city's “three halls and one theatre” cultural complex. It opened on 30 September 2021 with about 140,000 square metres of retail floor space. Developed by Beichen Group and operated by Joy City Holdings, it was Changsha's first riverside shopping complex and forms the commercial core of the 5.2 million square metre Beichen Delta waterfront development. Positioned as a “riverside oasis of youthful fashion”, it anchors the retail upgrading of the city's northern districts. The mix leans on streetwear, beauty flagships, social-media-driven restaurants and night-time economy, with more than 200 brands accumulated since opening, including several city-first stores; the riverside frontage and roof terraces host outdoor dining and viewing decks, and late-hour trading helped the Beichen area win provincial recognition as a night-time consumption cluster. The building is a full renovation of a vacant retail block: the design concept, “reshaping the rock valley, bursting with starlight”, uses dramatic contrasts of facade material and a rebuilt circulation route to open a formerly closed box towards the river. Metro Line 1 stops at Beichen Delta station. Note: from 20 September 2025 the owner Beichen Group took over direct operation and renamed the project Changsha Beichen Hui, with the Joy City management team withdrawing.