天津和平大悦城

Tianjin Heping Joy City occupies the corner of Nanjing Road and Yingkou Road in Heping District, in the heart of the Binjiang Avenue and Nanjing Road retail district, surrounded by offices, hotels and apartments. It is the compact, refined edition of Joy City in Tianjin and the group's first light-asset project: Singapore's GIC provided the capital while Grandjoy supplied the brand and management, refurbishing the former Jinhui Plaza department store over roughly a year. The mall offers about 68,000 square metres over six levels above ground and one below, opened on 24 December 2016, and drew more than 100,000 visits on its first day. Its positioning targets women aged 22 to 35 working along Nanjing Road, a crowd the operator characterises as one-to-two-hour weekday shoppers. The renovation's central move was to open up the old department-store floors around a six-storey atrium that pulls daylight deep into the plan, with each level's shared space widening as it rises; themed districts such as Super Factory, Nan'an Li, Hi Nei and a retro street were inserted, together with Liangsiju, an online-to-offline membership experience centre. Yingkou Road station, the interchange of metro lines 1 and 3, lies directly beneath and connects into the mall. The project is now regarded as the template for the group's later light-asset output.