重庆万象城

MixC Chongqing occupies 55 Xiejiawan Main Street in Jiulongpo District, in the Xiejiawan area of the Jiulong New commercial district. It is China Resources Land's first premium commercial complex in southwest China and belongs to the MixC line, a different product family from Longfor's “Tianjie” malls. The project opened on 19 September 2014; phase one has about 350,000 sqm of gross floor area and drew 400,000 visitors on its opening day. Phase two, the North Zone, opened on 18 June 2023 under the “pioneer trend” positioning, adding a shopping centre, open blocks, residences and offices. Together the two phases host more than 700 brands, and China Resources positions the scheme as its largest luxury-oriented MixC in China. The form combines an indoor mall with open blocks, and the phase-two streets and link bridges create options for outdoor builds. Our library holds 10 pop-up cases here, led by apparel and footwear (4) and jewellery and watches (2), with beauty, appliances and sport also represented. Longines, Estée Lauder, MISS SIXTY, edition, Converse, Anta and Xiaomi all appear. Representative cases include AFIONA x Cellcosmet's “Miracle Healing” pop-up train, Xiaomi's “Giant Screen Storm” and Anta's “Kyrie 1” exhibition. It suits luxury and jewellery, trend sport, consumer tech and beauty pop-ups. Metro Line 2 and the Loop Line interchange inside Xiejiawan station, which has a covered link to the North Zone.