北京SKP

Beijing SKP occupies 87 Jianguo Road in Chaoyang District, in the Dawanglu commercial area on the eastern extension of Chang'an Avenue, next to the CBD and within the Huamao Centre complex. The store is a high-rise department store with retail arranged vertically over many floors, and it concentrates flagship and boutique stores of international fashion houses. Its public atriums, floor passages and main entrance plaza are the usual positions for short-term brand presentations, and window displays can be linked with floor-level events into one continuous route. The audience is dominated by affluent families, business people and shoppers who travel across the city, and footfall is fairly steady on both weekdays and weekends. Our venue library records 60 pop-up cases here, including the Prada Group Symbole Pop-Up Space, the Swatch BIOCERAMIC MoonSwatch pop-up store and the Stuart Weitzman × Disney screening event. The space suits limited-edition launches and new-season previews for luxury brands, watch and jewellery travelling exhibitions, fragrance and beauty experiences, designer collaboration collections, and brand activities that rely on a high-end audience and private hospitality. On transport, Dawanglu station on Lines 1 and 14 is within walking distance, and the surrounding Huamao Centre offices, the Ritz-Carlton and the JW Marriott make it convenient to host business and media sessions.