上海K11购物艺术中心

Shanghai K11 Art Mall occupies 300 Middle Huaihai Road in Huangpu District, between the Huaihai Road shopping street and Xintiandi; it is one of the tallest buildings on Huaihai Road and the originator of Shanghai's art-plus-commerce model. Operated by New World Development's K11 brand and opened on 28 June 2013, it has about 38,000 sqm of retail and 70,000 sqm of offices, redesigned by Kokaistudios. Its defining move is putting a museum inside a mall: the chi K11 art museum on B3 stages contemporary exhibitions year-round, artworks and artists' commissions are distributed through the public areas, and the result is an unusual route in which visitors see a show and shop in the same trip. The form is a vertical art mall: the basement museum connects to the atrium, and white-cube exhibition zones interleave with retail frontage, which supports brand storytelling with curatorial logic; the street level and the B2 atrium are the main pop-up positions. Our library holds 11 cases here, including LINE FRIENDS minini with Link Click, the Forbidden City Shang Xin store, Team Timothy's winter story and ANTONIA's Spring Convenience Store. It suits curatorial pop-ups around art collaborations and Chinese IP, designer and multi-brand launches, luxury projects that want a museum context, and content-led activations aimed at young women and arts audiences. Metro Line 1 at South Huangpi Road is about two minutes' walk, with Line 13 at Middle Huaihai Road also nearby.