主场ESP电竞文化体验中心
场地介绍
主场ESP电竞文化体验中心位于上海市普陀区同普路428号5号楼至6号楼,处在长风生态商务区、泸定路与中环之间,毗邻上海市儿童医院,地铁2号线、13号线均可到达。项目由超竞集团打造,是国内较早提出“电竞+商业”模式的电竞文化体验中心:商业部分于2021年6月23日开业,内部电竞赛馆“上海KPL电竞中心”已于2020年5月28日投入运营,项目整体体量近3万平方米。
电竞赛馆设有1,000个座席,配备应援区、VIP观赛区、云观赛弹幕、加油打赏和无人机送礼等互动系统,启用后成为王者荣耀职业联赛KPL东部赛区主赛场和EDG.M战队主场,年均比赛场次超过300场,也承接王者荣耀全国大赛城市海选、水友赛和高校赛事。商业部分围绕电竞、二次元、新文创和跨界零售布局,引进过GOOD SMILE COMPANY中国首家官方实体店、王者荣耀IP剧本杀快闪店等业态,中庭高约20余米的交叉式玫瑰金阶梯是项目的标志性空间。2020年9月,主场ESP获评上海市首批电竞场馆B类场馆。它把职业赛事、玩家体验、IP零售和餐饮娱乐叠在同一栋建筑里,是上海“电竞+商业”落地最早、规模较大的样本之一。
Home ESP Esports Culture Experience Centre occupies Buildings 5 and 6 at 428 Tongpu Road in Putuo District, in the Changfeng Ecological Business District between Luding Road and the Middle Ring Road, next to Shanghai Children's Hospital and reachable by Metro Lines 2 and 13. Developed by SuperGen Group, it was one of China's earliest projects to pair an esports venue with a shopping centre. The retail portion opened on 23 June 2021, while the indoor arena, Shanghai KPL Esports Centre, had already begun operating on 28 May 2020. The whole scheme measures nearly 30,000 square metres.
The arena seats 1,000 and includes supporter zones, VIP viewing areas, bullet-screen interaction, tipping and drone-delivery features. It became the main venue for the eastern division of the King Pro League (KPL) and the home arena of Team EDG.M, staging more than 300 matches a year as well as national qualifiers, community tournaments and university events. The commercial floors are themed around esports, anime, new cultural products and crossover retail, and have hosted China's first official GOOD SMILE COMPANY store and an Honor of Kings-themed scripted mystery pop-up. A 20-metre rose-gold criss-cross staircase in the atrium is the project's signature interior. In September 2020 Home ESP was rated a Class B esports venue in Shanghai's first grading. By stacking professional competition, player experience, IP retail and food and beverage in one building, it remains one of the city's earliest and largest examples of the esports-plus-retail model. The project also hosts Honor of Kings city qualifiers, community 'water-friend' matches and university tournaments, which keep the arena busy outside the professional calendar.
收录案例
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所在城市
上海
场地地址
上海市普陀区同普路428号5号楼-6号楼(长风生态商务区)