KENZO
品牌 · 活动营销案例
品牌简介
KENZO
KENZO是由出生自日本的设计大师高田贤三在法国创立的时尚品牌，后于1993年加入LVMH集团。2011年7月初，美国潮店Opening Ceremony的两位创始人被任命为KENZO的最新创意总监，对品牌进行了重新定位。I.T 时装集团拥有KENZO中国区独家代理权。
For half a century, KENZO has been infusing positive energy and contagious freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Founded in Paris in 1970 by Kenzo Takada, who opened his first boutique in Galerie Vivienne, the House continues to cultivate and reinterpret with modernity the codes that make its uniqueness: the mix of prints, the harmony of refined colours and an exuberant and sophisticated creativity imbued with optimism and impertinence. By appointing the Portuguese designer, Felipe Oliveira Baptista, to head its artistic direction, KENZO instills a new dynamic and confirms the development of its potential. Driven by a creative vision combining aesthetic requirement and functionality, in line with the House’s DNA, Felipe Oliveira Baptista is defining a new chapter in the history of the brand, while respecting its unique heritage.
KENZO是由出生自日本的设计大师高田贤三在法国创立的时尚品牌，后于1993年加入LVMH集团。2011年7月初，美国潮店Opening Ceremony的两位创始人被任命为KENZO的最新创意总监，对品牌进行了重新定位。I.T 时装集团拥有KENZO中国区独家代理权。
For half a century, KENZO has been infusing positive energy and contagious freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Founded in Paris in 1970 by Kenzo Takada, who opened his first boutique in Galerie Vivienne, the House continues to cultivate and reinterpret with modernity the codes that make its uniqueness: the mix of prints, the harmony of refined colours and an exuberant and sophisticated creativity imbued with optimism and impertinence. By appointing the Portuguese designer, Felipe Oliveira Baptista, to head its artistic direction, KENZO instills a new dynamic and confirms the development of its potential. Driven by a creative vision combining aesthetic requirement and functionality, in line with the House’s DNA, Felipe Oliveira Baptista is defining a new chapter in the history of the brand, while respecting its unique heritage.
收录案例
11 个
时间跨度
2019–2026
覆盖城市
3 个
年份分布
2026（1） · 2024（2） · 2023（2） · 2022（4） · 2020（1） · 2019（1）
活动类型
- 服装及鞋履（9）
- 珠宝钟表（1）
- 娱乐及文化（1）
全部案例
KENZO 2026秋冬系列 限时精品店（上海、深圳）
2026.07.06
KENZO「妙笔生花艺术打卡」主题活动（上海）
2024.03.22
KENZO「妙笔生花」艺术打卡活动
2024.03.22
KENZO HEARTS巨型爱心装置（深圳）
2023.08.04
【KENZO】 2024春夏系列上海时装秀
2023.07.28
KENZO限时花店（上海）
2022.11.17
KENZO首家限时花店（成都）
2022.11.07
KENZO “花样制燥” 限时花店
2022.11.05
KENZO University 校园系列限时店
2022.09.23
一万种快闪店 - KENZO快闪咖啡车
2020.01.26
一万种快闪店 - KENZO 另类都市花园快闪店
2019.06.14
