Minecraft 我的世界

《我的世界》（Minecraft）是由 Mojang 开发的沙盒游戏，玩家在由方块构成的世界中采集、建造与探索，中国版由网易代理运营。游戏以开放的创造玩法与像素视觉成为全球最具影响力的游戏 IP 之一，其形象与场景被大量转化为线下主题展览、快闪与亲子体验项目。

Minecraft is a sandbox game developed by Mojang in which players gather, build and explore a world made of blocks; the China edition is operated by NetEase. Its open-ended creativity and pixel visual language have made it one of the most influential game IPs, with its characters and biomes frequently translated into offline exhibitions, pop-ups and family experiences.