欧普照明

品牌 · 活动营销案例

品牌简介

欧普照明(OPPLE)1996 年创立于上海,是国内头部照明企业,产品覆盖家居照明、商业照明与智能照明系统,渠道遍布全国并出口海外。品牌以「光」为沟通核心,近年从建材渠道走向城市公共空间,2026 年 30 周年之际在重庆朝天门广场落地「欢迎光照我的家」快闪。

Founded in Shanghai in 1996, OPPLE Lighting is one of China's leading lighting companies, covering home, commercial and smart lighting systems. Centering its communication on light itself, the brand has been moving from building-material channels into public urban spaces, marking its 30th anniversary in 2026 with a pop-up at Chaotianmen Square in Chongqing.
收录案例
1 个
时间跨度
2026
覆盖城市
1 个
年份分布
2026(1)

活动类型

  • 家纺及家居(1)