欧普照明「欢迎光照我的家」限时快闪（重庆）

欧普照明「欢迎光照我的家」限时快闪（重庆）

2026年10月29日-2026年11月01日

重庆 朝天门广场

项目预热

项目现场

欧普照明「欢迎光照我的家」限时快闪落地重庆朝天门广场，展期 2026 年 10 月 29 日至 11 月 1 日，为期四天，是品牌 30 周年节点下，携手小红书 IP “和我一起长大的家” 打造的城市地标级体验项目，选址朝天门两江交汇的城市名片点位，借山城江景流量放大家居照明的生活化叙事。项目以 “理想之家” 为造型母题，采用模块化拆分式户型盒子，拆解为客厅、餐厅、儿童房、阅读角等多个居家场景单元，色彩明快柔和，搭配云朵造型艺术灯装置，将抽象的光学参数转化为可沉浸式体验的居家空间；制作上采用装配式快装结构，适配滨江户外风、湿度环境，兼顾夜间灯光展示效果与短期快速搭建拆除，以场景化陈列替代传统灯具柜台式展销，重点呈现天境系列全光谱健康灯光的视觉差异。活动周期内设置情绪光色测试、集章打卡、互动拍照、限定周边兑换等轻互动体验，访客可以直观对比不同灯光氛围对居家感受的影响，把护眼、光谱、智能调光等专业产品卖点转化为情绪感知。传播层面依托朝天门天然打卡属性，联动小红书本地达人、家居垂类博主产出居家光影向 UGC，打通 “地标打卡种草 — 灯光价值科普 — 线下门店、线上渠道引流” 的营销链路。从行业背景来看，家居照明赛道已经从基础刚需照明转向健康、情绪、智能光环境的竞争，欧普本次快闪跳出建材渠道的固有圈层，走进城市公共空间，不再只面向装修人群，而是面向年轻城市居民、租房群体，传递 “光塑造居家幸福感” 的理念，既是周年品牌情感营销，也是对健康全光谱照明产品心智的普及，实现品牌温度传递与市场教育的双重价值。

OPPLE Lighting “Let Light Welcome Home” pop-up is located at Chaotianmen Square, Chongqing, running from October 29 to November 1, 2026. Launched for the brand’s 30th anniversary and co-created with Xiaohongshu IP “The Home Grew Up With Me”, this campaign takes advantage of the iconic riverside landmark to deliver a warm lighting narrative. The installation consists of modular room booths recreating living room, dining zone, kid’s bedroom and reading nook, decorated with cloud-shaped art light sculptures. Prefabricated components suit the riverside outdoor environment and short-cycle setup, prioritizing scene experience instead of traditional product counters to demonstrate its full-spectrum healthy lighting. Visitors can join mood light tests, stamp collection missions and photo sessions to perceive the difference between various light atmospheres. Leveraging the landmark’s viral potential, the brand collaborates with home lifestyle KOLs on Xiaohongshu to generate UGC, forming a marketing funnel from landmark check-in, optical science popularization to retail conversion. As home lighting evolves from basic function to health-focused, mood-driven smart lighting, this pop-up breaks the stereotype of lighting brands only targeting renovation customers. It reaches renters and young urban residents, popularizing the value of human-centric healthy light, fulfilling both anniversary emotional branding and consumer education.

品牌简介

欧普照明 1996 年创立，国内综合照明龙头上市企业，2016 年在上交所主板上市。业务覆盖家居、商用、智能照明与电工产品，拥有超 3800 项专利，自研 SDL 全光谱太阳模拟光技术，主打天境健康灯光系列。销售网络遍布全国并出口七十余个国家和地区。品牌理念为 “超越所见”，近年持续从卖灯具转向输出全屋健康光环境方案，围绕居家情绪、儿童护眼、智能调光打造产品，持续以线下场景体验拉近和大众消费者的距离。

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识