2026 FISE 极限运动世界巡回赛·上海站

2026 FISE 极限运动世界巡回赛·上海站

2026年10月15日-2027年10月18日

上海 西岸梦中心

项目预告

项目现场

2026 FISE 极限运动世界巡回赛・上海站落地徐汇滨江西岸穹顶艺术中心与西岸梦中心全域，活动周期 10 月 15 日至 18 日，主题为 “跳出彩”，作为全球顶级都市极限运动巡回 IP，也是上海面向 2028 奥运资格系列赛的预演赛事，延续 FISE 根植街头青年文化的历史脉络，汇聚 UCI 两项自由式小轮车世界杯、滑板、极限轮滑、滑板车、街舞五大板块共 18 个竞赛项目，集结全球顶尖选手、国家队运动员与街头创作者，打造 18 万㎡免票开放的 “无围墙奥运主场”，打破传统赛事封闭观赛模式，让竞技赛场完全嵌入滨江城市公共空间。

项目采用全域分布式布局，首创 “融合公园” 赛道概念，打破街式与碗池地形边界，同时在船坞码头设置临水平地花式赛道，赛道造型延续码头工业肌理，坡道、抛台、扶手道具兼顾竞技力学与视觉表达，FISE 标志性亮蓝主色搭配西岸原生水泥、码头钢结构，沿 800 米水岸线性铺展，赛场、品牌体验区、音乐舞台、休闲漫游区相互渗透，二层平台、滨江步道都成为天然观赛点位，江景、筒仓工业遗存与赛道坡道形成共生画面。

赛道与配套装置采用模块化钢结构、高强度防滑坡道面层、可快速拆装的防护围挡、专业赛事照明与直播拾音系统，严格符合国际极限赛事安全标准，适配滨江户外风、雨等复杂环境，赛后设施可拆解转运复用；品牌联动空间如此前 AlphaTheta 音乐空间等配套点位，以轻量化桁架、霓虹声光装置补充潮流氛围，粗粝工业基底、高饱和赛事视觉、流动江景形成多层次材质对话，兼顾专业竞技、直播转播和社交打卡的多元需求。

赛事内容包含正赛角逐、选手热身、街头工坊、DJ 音乐现场、城市运动分享、亲子体验，赛事竞技单元与嘉年华体验单元并行，观众可以自由穿行于赛道、品牌快闪、餐饮休憩区域，把专业赛事转化为全城可参与的都市运动节庆。

活动内容和传播营销深度绑定，开放式滨江赛道、临水码头赛场、穹顶主场地天然适配短视频、小红书潮流内容，前期释放选手阵容、赛程预告、场地航拍素材蓄水热度；赛事直播、高光集锦、选手赛后采访、现场玩家体验素材持续产出 UGC，线上话题引流市民到访滨江，线下沉浸式观赛体验反哺圈层传播，形成赛前预约、到场观赛漫游、短视频自发扩散、品牌体验转化的完整闭环。

项目意义不止于国际积分赛事的承办，而是重构城市公共水岸的使用方式，将极限运动从小众圈层推向大众日常，以无围墙的开放理念诠释街头运动自由包容的内核，持续夯实西岸作为国内都市运动核心地标的定位，为上海奥运资格赛事积累场地运营、城市融合、青年文化运营的综合经验。

FISE World Series Shanghai 2026 takes place across West Bund Dome Art Center and Gate M West Bund Dream Center from October 15 to 18 under the theme “Jump for Glory”. As the world’s premier urban action sports tour and a preparatory test event for the 2028 Olympic Qualifier Series, FISE carries the heritage of global street youth culture.

The programme hosts two UCI BMX Freestyle World Cups alongside skateboarding, inline skating, scooter and breaking competitions across 18 categories, bringing together elite international athletes, national team riders and street creators within an 180,000 sq.m admission-free “wall-less Olympic arena”. Departing from enclosed competition formats, the course is fully integrated into the riverside public realm. Adopting a distributed layout, it debuts the innovative “Blended Park” concept that erases boundaries between street and bowl terrain. A waterfront flatland BMX zone sits at the dock, with ramps, jumps and rails engineered for competitive performance while echoing the harbour’s industrial texture.

Branded FISE signature blue contrasts raw concrete and steel structures along the 800-metre riverfront. Competition zones, brand activations, music stages and lounge areas flow into one another, with elevated decks and riverside paths serving as natural viewing terraces where the Huangpu river and silo heritage buildings frame the action.

The course and peripheral installations use modular steel frameworks, high-grip surfacing, rapid-assembly safety barriers, broadcast-grade lighting and audio systems compliant with international competition standards and riverside weather conditions. Structures are designed for disassembly and reuse. Satellite activations including the AlphaTheta music space deploy lightweight trusses and reactive lighting to amplify street energy, creating layered tension between industrial texture, bold event graphics and the open waterfront, balancing elite competition, livestream production and social capture. The schedule merges official heats, athlete sessions, street workshops, DJ sets, sports talks and family activities, blending high-stakes racing with carnival-style participation for casual visitors.

Programming and marketing operate in tight synergy. The open riverside tracks and dockside setups are inherently shareable across short-video platforms and Xiaohongshu. Pre-event athlete lineups, schedules and aerial teasers build anticipation, while live streams, highlight reels, rider interviews and visitor clips fuel organic UGC. It forms a closed loop of pre-event awareness, on-site roaming viewing, social amplification and brand engagement.

Beyond awarding world ranking points, the event reimagines the urban waterfront as a living playground, democratising action sports beyond niche circles. Its boundary-free design embodies the inclusive spirit of street culture, solidifying West Bund’s status as China’s leading urban sports hub and equipping Shanghai with operational experience ahead of the Olympic qualifier series.

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