2026上海劳力士大师赛

2026上海劳力士大师赛

2026年10月05日-2026年10月18日

上海 上海旗忠网球中心

2026 上海劳力士大师赛于 10 月 5 日至 10 月 18 日在上海旗忠网球中心举办，作为亚太地区唯一 ATP1000 级别男子网球赛事，赛事植根上海网球发展历史，旗忠网球中心以白玉兰可开合花瓣屋顶为标志性建筑造型，自 2009 年落地 ATP 大师赛以来，成为上海对外展示国际体育软实力的核心载体。

本届赛事冠名赞助商为劳力士，尊贵合作伙伴包含奔驰、美国运通、水井坊、喜力等品牌，尤尼克斯为官方指定用球供应商，各赞助商在场馆内设置品牌体验展位、贵宾接待区与主题互动装置，深度参与赛事全周期商业运营。

在空间造型与现场制作层面，主场馆标志性八瓣钢结构白玉兰可开合屋顶，可模拟市花绽放形态，应对阴雨天气保障赛事不间断进行；赛场包含中央主赛场、二号馆、三号馆以及多片室外练习场地，今年升级二号馆顶棚与专属观众练习球场，场地全部采用 ATP 官方标准硬地地坪，场馆外围规划赞助商品牌展示长廊、网球主题博物馆、文创零售区、嘉年华互动区域，完整构建竞技观赛、品牌展示、休闲消费一体化空间体系，既有专业竞技空间严谨的赛事工艺标准，也兼顾大众球迷沉浸式打卡体验需求。

赛期安排上，10 月 5‑6 日进行资格赛角逐，12 位选手突围晋级正赛；7‑18 日开启正赛阶段，完整上演 162 场对抗，世界排名顶尖男子球员齐聚赛场，开展单打、双打多轮比拼，18 日决出双打与单打最终冠军。

活动期除核心竞赛以外，同步开展 “ACE 汇师” 城市联动嘉年华，场馆内部开设球星训练观摩、网球主题文物展、亲子互动体验、赞助商品牌互动体验；场外联动龙华码头打造滨水城市网球派对，延伸赛事场景边界，覆盖硬核球迷、亲子家庭、城市休闲游客多元人群。从项目意义与传播营销的关联来看，赛事依靠全球电视转播、现场赛事内容输出，同时激发大量球迷 UGC 社交内容。赞助商借助赛场内展位、场地围挡、贵宾权益、线下互动活动完成品牌曝光与用户体验，赛事 IP 为品牌赋予高端体育调性；反过来赞助商资源保障赛事的高规格落地。线上全网话题发酵，线下承接全国乃至全球球迷客流，完成专业赛事竞技、品牌商业活化、城市文旅传播的完整营销闭环，为国内顶级国际赛事商业赞助与城市体育运营打造范本。

The 2026 Rolex Shanghai Masters is held from October 5 to 18 at Qi‑Zhong Tennis Center in Shanghai. As the sole ATP Masters 1000 tournament across Asia‑Pacific, it carries the legacy of Shanghai’s tennis development. Distinguished by its magnolia‑shaped retractable petal‑roof, Qi‑Zhong Tennis Center has served as Shanghai’s key venue for showcasing international sports soft power since the ATP Masters 1000 tournament settled here in 2009.

Rolex acts as the title sponsor. Prestige partners cover Mercedes‑Benz, American Express, Shui Jing Fang and Heineken, while Yonex provides official match balls. Sponsors deploy brand pavilions, VIP hospitality zones and interactive installations across the whole venue throughout the tournament cycle.

In terms of spatial styling and on‑site production, the central stadium features an iconic eight‑petal steel retractable roof mimicking the blooming of Shanghai city‑flower magnolia, which guarantees uninterrupted matches even in rainy weather. The venue complex includes central court, Grandstand 2, Grandstand 3 and multiple outdoor practice courts. Upgrades are delivered to Grandstand 2 roof and spectator‑oriented practice stadium. All courts adopt ATP‑standard hard‑court surfacing. Outside courts, sponsor exhibition corridors, pop‑up tennis museum, merchandise stores and carnival zones form an integrated compound for competition, brand display and public recreation, balancing strict professional competition specifications and immersive fan experience.

For the event schedule, qualifying matches run on October 5‑6, where 12 athletes earn main‑draw access. Main‑draw competitions take place from October 7 to 18 with total 162 matches. Top‑ranked male tennis players compete in singles and doubles events, and both finals are staged on October 18.

Beyond core matches, the cross‑city carnival “ACE Gathering” runs in parallel. On‑site programs include player practice viewing, tennis heritage exhibition, family workshops and sponsor‑hosted interactive activities. Off‑venue events are launched at Longhua Wharf to expand tournament influence to waterfront public space, catering to hardcore fans, family audiences and casual city visitors. Regarding project significance and marketing communication, global live broadcast together with fan‑generated UGC fuels online discussion. Sponsors achieve premium brand exposure and consumer engagement via court‑side branding, booth activations and VIP packages, gaining high‑end sports association from the tournament IP, while sponsor resources support high‑standard event delivery. Online viral topics attract audiences nationwide and overseas, forming a complete marketing closed‑loop of elite sports competition, commercial activation and urban cultural‑tourism promotion, setting a reference for sponsorship operation of top‑tier international sports events in China.

今年的上海劳力士大师赛嘉年华，在10月1日-10月4日在旗忠网球中心提前开始

还有瞿颖，王铮亮领打的抡抡杯活动

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