绝对伏特加×KAWS弹跳酒吧

绝对伏特加×KAWS弹跳酒吧

2026年10月30日-2026年11月01日

上海 北外滩国客中心

项目预告

项目现场

ABSOLUT × KAWS「弹跳酒吧（ABSOLUT XX BOUNCY BAR）」落地上海北外滩国客中心水上秀场，是品牌为 ABSOLUT KAWS 限量联名瓶打造的限时水上沉浸式快闪，延续绝对伏特加数十年与先锋艺术家跨界的传统，以 “玩心回弹，绝对释重” 为核心，把 KAWS 标志性 CHUM 形象、XX 符号与流动水纹艺术语言从瓶身延展至实体空间，打破潮流艺术仅供观赏的边界，让艺术成为可弹跳、可休憩、可社交的体验载体。

整体空间以明黄与品牌蓝为主色调，依托浮台载体直面陆家嘴天际线，主体采用充气模块化工艺搭建，包含巨型充气滑梯、弹力吧台、罗纹肌理充气沙发与打卡装置，造型复刻 CHUM 经典罗纹质感，充气材质自带柔软回弹属性，呼应 “弹跳” 概念，兼顾水上场景的轻量化、快速搭建与安全防护，地面印刻 KAWS 水纹图形，将江景、城市天际线与艺术装置融为一体，形成漂浮在黄浦江面的潮流派对场域。

活动期内设置特调鸡尾酒体验、打卡兑换限定海报等互动，现场内容与线上传播深度绑定，用户打卡分享至社交平台即可解锁福利，依托北外滩滨江地标属性与 KAWS 顶流艺术 IP 自带的传播势能，形成 UGC 自发扩散链路，既完成限量联名产品的场景化种草，也传递品牌包容、创意、松弛的长期主张，在高端烈酒与潮流艺术的交叉圈层，构建区别于传统品鉴活动的年轻化记忆点。

ABSOLUT × KAWS “Bouncy Bar” is a waterfront pop-up at Shanghai North Bund International Cruise Terminal, launched for the ABSOLUT KAWS limited-edition bottle. Following Absolut’s decades-long legacy of artist collaborations, it centers on the theme “Bounce Back with Playfulness, Release the Weight”. The project extends KAWS’ signature CHUM figure, XX marks and fluid water patterns from bottle packaging into a physical venue, transforming static art into an interactive, bouncy social space.

Built on a floating platform facing the Lujiazui skyline, the space adopts bright yellow and brand blue as its palette. Constructed with modular inflatable structures, it features a giant inflatable slide, elastic bar counter, ribbed inflatable loungers and photo installations. The texture references CHUM’s classic ribbed form, and the bouncy inflatable material interprets the core concept. This lightweight system enables fast assembly and meets safety requirements for waterborne sites, with KAWS water-grain graphics printed on the deck to integrate the Huangpu River view and urban skyline.

During the activation, visitors can taste signature cocktails and collect limited art posters via check-in. On-site experience is closely connected with social media marketing: user posts trigger UGC dissemination. Leveraging the landmark location and KAWS’ cultural influence, the campaign drives product awareness for the limited release, communicates Absolut’s creative, inclusive brand spirit, and creates a youthful, alternative touchpoint for premium vodka and contemporary art audiences.

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