Audi x Garmin 城市快闪（成都）

Audi x Garmin 城市快闪（成都）

2026年10月23日-2026年10月25日

成都 华熙LIVE·528

项目预热

项目现场

Audi x Garmin「向上由我创」城市快闪落地成都华熙 LIVE・528，展期自 2026 年 10 月 23 日至 10 月 25 日，是奥迪 e-tron 纯电系列与专业运动科技品牌 Garmin 佳明的跨界联动体验站，打通高端电动出行、户外运动、生理健康监测两大科技赛道，跳出常规车企静态车展的范式，以 “进取突破自我” 为共同叙事主线，把车辆四驱性能、电动补能逻辑和运动生理数据感知转化为可参与的户外挑战场景。空间依托华熙 LIVE 文体活力街区的开放属性，采用模块化户外组团布局，延续奥迪简约科技的黑白灰基底，点缀 Garmin 标志性橙红；核心装置为 37° 高难度 e-tron 爬坡台，搭配 quattro 攀岩挑战区、蓄能健身互动区、产品静展与穿戴体验区，结构以高强度防滑坡道、穿孔金属板、线性灯带搭建，兼顾户外安全、夜间亮化与快速拆装巡展需求，将 e-tron 四驱抓地力、能量续航与 Garmin 心率、体能监测算法做视觉化关联，让 “蓄能” 成为出行与运动共通的核心概念。活动周期内，到场参与者可体验 Q6L e-tron 爬坡试驾、攀岩挑战、体能蓄能游戏，佩戴 Garmin 腕表实时采集心率、体能数据，个人运动能量值汇聚转化为车辆续航进度可视化画面，同时开放车型品鉴、腕表试戴、户外爱好者沙龙、联名周边兑换等内容，弱化硬销售宣讲，强化科技体验与社群互动。在传播营销链路中，高坡度爬坡装置自带强视觉冲击，适配汽车垂类博主、户外运动达人产出短视频内容；华熙 LIVE 聚集大量热爱运动、露营、户外生活的年轻客群，精准匹配合作双方目标圈层；成都站作为西南重要节点，承接全国巡展节奏，线下沉浸式挑战素材回流抖音、小红书、户外社群，形成 “场景种草 — 现场体验 — 圈层扩散” 的闭环。项目意义在于，本次跨界跳出简单联名曝光，挖掘奥迪与 Garmin“持续突破、数据驱动、探索边界” 的共识，在西南核心城市传递 e-tron 时代 quattro 技术传承，将奥迪从交通工具品牌延伸至户外探索生活方式载体；借助 Garmin 专业运动科技的信任背书，触达传统豪华汽车难以渗透的户外、越野、跑步社群，为纯电车型吸纳新类型潜在用户，构建科技、运动、探索一体化的品牌生态叙事。

The Audi × Garmin pop-up “Progress Beyond with e-tron” runs at Huaxi LIVE・528 Chengdu from October 23 to October 25, 2026. This cross-border experience pairs Audi e-tron electric lineup with premium wearable tech brand Garmin, connecting premium electric mobility, outdoor adventure and biometric tracking under the shared spirit of continuous self-breakthrough. Moving beyond static auto display, the open modular layout adopts Audi’s minimalist grey palette accented by Garmin’s signature orange. Centered on a 37° climbing ramp for e-tron demonstration, the site integrates quattro climbing challenge, energy-storage fitness zone and product showcase. Built with anti-slip ramp structure, perforated metal panels and linear lighting, it meets outdoor safety and touring installation requirements. Visitors can test the Q6L e-tron climbing capability, try rock-climbing and fitness games. Garmin watches capture real-time heart rate and body energy data, visualizing individual effort as cumulative EV range. Test drives, watch trials, outdoor community salons and limited gifts enrich the programme. For marketing, the dramatic climbing ramp is highly shareable for automotive and outdoor creators. Huaxi LIVE’s young, adventure-focused crowd matches the brand target groups. As a key Southwest stop on the national tour, it generates UGC for social platforms and outdoor communities. Strategically, this collaboration is more than co-branding. It highlights the shared value of exploration and data-driven performance, demonstrating that quattro capability carries forward into the electric era. It expands Audi’s identity from carmaker to a lifestyle brand for outdoor discovery. With Garmin’s credibility in sports tech, Audi reaches hiking, running and off-road communities, cultivating new potential users for e-tron and building an integrated brand ecosystem around technology, sport and adventure.

品牌信息

AUDI 奥迪 1909 年诞生于德国，隶属于大众集团，四环标识源自早期四家车企合并，quattro 四驱、灯光科技、底盘调校是核心技术标签，e-tron 纯电系列代表品牌电动化转型主线，面向追求性能、科技感与出行生活方式的用户。Garmin 佳明 1989 年创立于美国，以 GPS 导航、运动生理算法见长，主打全天候健康监测、户外导航穿戴设备，Fenix 等系列是户外、越野跑圈层标杆，主张 “Beat Yesterday 挑战昨天的你”，和奥迪进取精神高度契合。

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