帕尔玛之水「早安诗意时氛」艺术展

2026年05月15日-2026年05月24日

上海 何东旧居

项目预告

项目传播

项目现场

帕尔玛之水「早安诗意时氛」艺术展于2026年5月15日至24日登陆上海何东旧居，以全新早安淡香精系列首发为契机，由法国设计师Dorothée Meilichzon与意大利设计师Matteo Cibic联袂打造，将无形香气转化为具象艺术符号。从空间动线与造型语言审视，项目以户外"早安亭"的明亮帕尔玛黄亭与巨型鼻形花瓶开启日光感度假氛围；一楼"早安序曲"以暖橙光影与香水瓶浮雕墙构建嗅觉初体验；二楼"早安之吻"与"早安惬意"通过日光橙与静谧蓝的色彩对位，分别以阳光投射装置、复古电话亭与天鹅绒躺椅、薄纱光影，演绎从活力Morning Call到慵懒晨间的情绪转场；三楼"早安冒险"则以超现实几何装置与互动游戏收束于活力香型。选址何东旧居这一历史建筑，既赋予意式晨间诗意以海派洋楼的时空叠合感，亦延续了帕尔玛之水将香氛艺术融入历史场域的策展传统，标志着品牌从嗅觉产品向多感官沉浸式体验的深度进阶。

Acqua di Parma's "Good Morning Poetic Atmosphere" art exhibition runs from May 15 to 24, 2026, at Shanghai's Ho Tung Residence, marking the debut of the new Buongiorno Eau de Parfum series. Conceived by French designer Dorothée Meilichzon and Italian designer Matteo Cibic, the project transforms intangible fragrance into tangible artistic symbols. Spatially, the outdoor "Il Chioschetto" pavilion in signature Parma yellow with a giant nose-shaped vase establishes a sun-drenched resort ambience. The ground floor "Prelude" introduces the five new scents through warm orange lighting and perfume-bottle relief walls. On the second floor, "Morning Kiss" and "Morning Ease" employ tangerine orange and tranquil blue respectively—sunlight projection devices and a vintage telephone booth deliver the "Morning Call," while velvet chaise longues and gauze lighting evoke languid mornings. The third-floor "Morning Adventure" concludes with surreal geometric installations and interactive games echoing the vibrant fragrance. Sited within the historic Ho Tung Residence, this activation creates a temporal fusion of Italian morning poetry and Shanghai's architectural heritage, continuing Acqua di Parma's curatorial tradition of embedding fragrance within historical contexts while advancing the brand's evolution from olfactory product to multi-sensory immersive experience.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识