aespa WEEK - MAKE IT LEMONADE in Dolby 限时主题特展

2026年05月29日-2026年06月10日

上海 张园

项目预告

项目传播

项目现场

《LEMONADE》新专沉浸式杜比全景体验以「柠感奇遇」为叙事母题，于城市中心打造了一座横跨复古与未来、听觉与视觉的七维感官剧场。从空间定位来看，项目选址极具在地性巧思——以复古石库门作为入口视觉锚点，将海派历史肌理与巨型柠檬荧光装置并置，「MAKE IT LEMONADE」发光标识在东西方建筑语汇的碰撞中完成强烈的记忆烙印。这种「旧街巷里的未来信号站」的反差设定，不仅构建了高辨识度的街拍磁场，更暗示了专辑音乐风格可能承载的文化融合属性。

深入空间动线，七大声学场域构成了从「出片」到「入魂」的递进式体验逻辑。首层杜比视界长廊以15米渐变柠绿隧道、镜面反射与荧光灯带打造光影随音乐律动的出片C位，墙面全息投影技术实现粉丝与影像中艺人的跨次元互动合拍，将社交传播属性植入空间骨骼；核心区的全景声试听室则以360°杜比全景声场、高保真音响与低频震动装置，把专辑播放从私人耳机场景升级为集体性的身体共振体验——这是音乐宣发从「聆听」走向「沉浸」的关键一跃。成员视觉区以四个独立空间承载粉丝向情感投射，电子海报墙的循环机制与四人同框彩蛋精准拿捏了追星族的心理节奏；柠檬工坊互动区通过可触摸荧光道具与涂鸦墙完成从被动接收到主动表达的参与转换；周边兑换区以SVIP礼包绑定限量票根与线下专属小卡，将情感消费沉淀为可收藏的实体记忆；而杜比车载体验区则最具前瞻性，将音乐体验延伸至未来出行场景，以科技感座舱预演「移动影音空间」的生活方式。

从制作维度审视，此次快闪是杜比全景声技术（Dolby Atmos）与音乐产业线下宣发深度融合的标杆案例。它不再将技术作为后台参数，而是将其转化为可步入、可触摸、可互动的空间主角——从车载影音到全息投影，从低频震动到光影同步，每一项技术都被转译为粉丝可感知的「魔法」。在流媒体时代音乐消费日益碎片化、私人化的背景下，这种以「空间音频」为核心的线下沉浸式体验，标志着音乐产业从线上流量争夺向线下场景占位的战略回归，也代表了粉丝经济从「购买专辑」向「进入专辑世界」的范式升级。

The LEMONADE immersive Dolby Atmos experience anchors itself in the narrative motif of "Lemon Sensation Adventure," constructing a seven-dimensional sensory theater at the urban core that bridges retro and future, sound and vision. In terms of spatial positioning, the activation demonstrates acute local sensitivity—employing vintage Shikumen architecture as its entrance visual anchor while juxtaposing Shanghai's historical fabric with a giant lemon fluorescent installation, the glowing "MAKE IT LEMONADE" signage etching a powerful memory imprint through the collision of Eastern and Western architectural vocabularies. This style of a "future signal station within old alleyways" not only builds a highly recognizable street photography magnet but also hints at the cultural fusion attributes likely embedded in the album's musical style.

Delving into the spatial circulation, the seven acoustic zones construct a progressive experiential logic from "photo-worthy" to "soul-stirring." The ground-floor Dolby Vision corridor employs a 15-meter gradient lemon-green tunnel, mirrored reflections, and fluorescent light strips to create a photo-centric C-position where light and shadow pulsate with the music; wall-mounted holographic projections enable fans to interact and pose with cross-dimensional artist imagery, implanting social media virality into the spatial skeleton. The core Dolby Atmos listening room elevates album playback from private headphone scenarios to collective bodily resonance through 360° spatial audio, high-fidelity sound systems, and low-frequency vibration installations—representing a critical leap in music promotion from "listening" to "immersion." The member visual zone channels fan-oriented emotional projection through four independent spaces, with electronic poster wall cycling mechanisms and four-member reunion Easter eggs precisely calibrating to the psychological rhythms of fandom. The lemon workshop interaction zone completes the shift from passive reception to active expression through touchable fluorescent props and graffiti walls; the merchandise redemption area anchors emotional consumption into collectible physical memories by binding SVIP packages with limited-edition tickets and offline-exclusive photocards. Most forward-looking is the Dolby in-car experience zone, extending musical immersion into future mobility scenarios and previewing the "mobile audiovisual space" lifestyle through a tech-forward cockpit.

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