百度世界2026：智能组织主题下的主会场与展区

百度｜百度世界2026｜2026年11月12日｜北京·国家会议中心二期

百度世界大会从2006年起每年举办，到2026年已是第二十届，是百度集中对外说明技术布局的固定场合。这一届把主题定在「下一幕，智能组织」，议程压进一天之内：一场主论坛、十二场分论坛、三十余堂AI公开课，以及六千平方米的AI展区。对现场执行来说，这意味着开幕式散场之后，同一批人要在同一栋楼里被分流到分论坛与展区，空间的承载能力和导引能力先于内容被检验。

场地位于国家会议中心二期。这座由包赞巴克事务所设计的建筑以「鲲鹏展翅」为造型，会展中心主体建筑面积约四十一万九千平方米；首层南北两端分别是近两万平方米的无柱展厅与约八千平方米的主会场，两者之间由通高的迎宾厅连接。无柱与大跨是本届大会能把全部内容放在同一层的物理前提：主会场承担开幕式与主题演讲的观演关系，展厅则被六千平方米的展区切成若干板块。全案视觉收在一套蓝色体系里，门头字标、屏体画面与指示系统共用一套标准字，主题词「下一幕，智能组织 / Next Chapter: Intelligent Organizations」在不同尺度上重复出现。

入口门头用「BAIDU」五个字母做成柱式字标，字母之间嵌入主题画面，形成一条可以穿过的通道；门头正反两面都是屏，亮度足以在白天压住环境光。展区的主叙事被拆成四块屏，自左至右依次是 Chip、Cloud、Model、Agent，对应百度「芯—云—模—体」四层能力——观众不必看导览图，沿着这四块屏走一遍，就完成了对整套技术栈的阅读。展台沿通道两侧排布，浅色地台把注意力留给屏体；合作伙伴标识集中在一面墙上，参会者在入口排队时即可读完。主会场沿用建筑本身的层高，背景屏以中英双语主题词居中呈现，冷调洗墙配合深色地面，把演讲者从背景里分离出来。

空间本身就是内容生产的一部分。字母门头、四块以技术层次命名的屏、主会场的中英双语背景，都是现场被举起手机频次很高的位置，也是会后报道里反复出现的画面。开幕当天，李彦宏在主论坛提出「组织进化三原则」——打破岗位边界、沉淀隐性知识、设计流程闭环，并把AI比作新电能、把智能组织比作AI时代的新厂房，这套说法随后成为媒体报道的标题句式。观众从门头进入，穿过四层能力的展区，再坐进主会场听完演讲，一天的路径就是一次完整的主题说明：活动期的现场内容与传播营销，在这里是同一条线。

Baidu | Baidu World 2026 | 12 November 2026 | China National Convention Center Phase II, Beijing

Baidu World has been held every year since 2006, and the 2026 edition was the twentieth, staged on 12 November at the China National Convention Center Phase II in Beijing under the theme "Next Chapter: Intelligent Organizations". The programme was compressed into a single day: one main forum, twelve sub-forums, more than thirty AI open classes and a 6,000-square-metre AI exhibition. The exhibition was briefed to present Baidu's full stack — chips, cloud, models and agents — and to stage the evolution of the intelligent organisation as a set of scenarios rather than a product list. For the production team the constraint was spatial before it was editorial. Once the opening ceremony emptied, the same audience had to be routed into sub-forums and into the exhibition inside one building, so the floor plate, the vertical circulation and the wayfinding carried as much weight as the agenda itself.

The venue is the second phase of the China National Convention Center, designed by 2Portzamparc with a roof form that reads as a spreading wing and a glass facade broken into what the architects describe as a flock of birds. The convention block covers roughly 419,000 square metres over three levels above ground; on its ground floor a column-free exhibition hall of nearly 20,000 square metres and an 8,000-square-metre main venue that seats around 5,000 sit at opposite ends, joined by a full-height reception hall of some 3,000 square metres. That column-free span is what allowed a plenary and an exhibition to coexist on one level without a single structural pillar interrupting sightlines or booth grids. The main venue holds the keynote and its audience relationship; the hall is divided into zones by the 6,000-square-metre exhibition. Visually the event is held inside a single blue system — the letterforms at the gate, the screen content and the signage share one type standard, and the bilingual theme line repeats at every scale, from the entrance to the stage backdrop.

The entrance is built from the five letters of BAIDU used as columns, with theme artwork set between them, so the sign becomes a passage people walk through rather than a wall to be photographed; both faces are screens, bright enough to hold up against daylight. Inside, the exhibition narrative is split across four screens ordered Chip, Cloud, Model and Agent, the four layers of Baidu's stack. No map is required: walking past the four screens is the explanation, and each section can be read at walking pace. Booths line both sides of the aisle on low, light-coloured platforms that keep attention on the screens and let sightlines pass over the crowd; partner marks are gathered on a single wall that visitors read while queueing at the entrance, which turns waiting time into inventory. In the main venue the building's height is left exposed instead of being masked with a black box, and the bilingual theme line sits at the centre of the backdrop; cool wash light against a dark floor separates the speaker from the background and keeps the LED the brightest surface in the room.

The space was part of the content production. The letter gate, the four technology screens and the bilingual backdrop were where phones were raised again and again, and they are the images that travelled in coverage afterwards. On the opening day Li Yanhong used the main forum to set out three principles of organisational evolution — breaking job boundaries, precipitating tacit knowledge and designing closed process loops — describing AI as the new electricity and the intelligent organisation as the factory of the AI era; the phrasing then shaped headlines. A visitor entered through the gate, walked the four layers of capability and sat through the keynote, so one day's route was the argument itself: on-site content and communications ran as a single line rather than two.

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