2026 王者荣耀共创之夜 十一周年庆典
项目信息
项目品牌: 王者荣耀
项目行业: 互联网
项目日期:
2026-10-25 18:30
2026-10-25 21:30
项目地点: 深圳 深圳市体育中心体育馆(主馆)
项目名称: 2026 王者荣耀共创之夜 十一周年庆典
2026年,王者荣耀迎来十一周年。周年庆典「2026 王者荣耀共创之夜」在深圳举办,这是王者荣耀系列活动首次落地深圳,也是腾讯第三次将具有全国影响力的超大型电竞年度活动落地深圳福田(前两次为2025穿越火线IP嘉年华暨职业联赛夏季赛总决赛、「刺激之夜」和平精英2026年度潮流大秀)。舞美设计以「1+1,你我共创」为核心,把十一周年的数字符号、玩家之间的情感连接,以及年度主题「懂你意思」,一起收进整个舞台空间。团队从概念草图起步,经过模型推演与现场一次次调整,用半年时间把图纸做成现场。
中心舞台由两个「1」和一颗四芒星共同构成。两个「1」既呼应十一周年,也像两条向前延伸的峡谷之路,分别代表「你」和「我」;中央的四芒星取自王者游戏中的星形元素,被赋予「+」的含义,把两条路连接起来。由此,「11」有了「1+1」的另一层读法:你我相遇、并肩同行,共同创造属于自己的王者故事。「懂你意思」在这里被理解为玩家之间无需多言的默契,也是王者与玩家长期陪伴中形成的相互理解。
空间布局上,粉丝观众席被嵌入舞台的环抱之中,表演动线向观众身边延伸。艺人可以走近玩家,观众的欢呼、合唱与回应也成为舞台画面的一部分。舞台从概念草图、模型推演到现场搭建,方案在一次次调整与磨合中定下来;半年的打磨,让它在灯光与欢呼里从图纸走进现实。
当晚线下观众约6200人,「你我共创」从设计概念变成近距离互动的现场体验,每一位到场的玩家都参与构成这场周年庆典。活动的影响也落在场馆周边:重点商圈深业上城客流12万,同比增长3%,销售额1200万元,同比增长3%;周边重点酒店住宿2843人,对比活动前增长9%,入住率83.4%,对比活动前提升10个百分点。收官之后,团队用一组从草图、模型、搭建到演出成片的画面,为这半年留下记录——这也是这场周年舞台的一份工作注脚。
Honor of Kings marked its 11th anniversary with the 2026 Co-Creation Night in Shenzhen. The stage design started from "1+1, You and I Create Together" and drew the anniversary number, the bond between players, and the year's theme into a single spatial idea.
At the center, two numeral 1s and a four-pointed star form the main stage. The two 1s echo the 11th anniversary and read as two canyon roads running forward, one for "you" and one for "me." The star is taken from the game's own star motif and given the meaning of a plus sign; it joins the two roads, so "11" can also be read as "1+1" — two people meeting, walking side by side, creating their own story in the game.
The seating plan places fan seating inside the stage's embrace and pushes the performance route toward the audience. Performers can step close to players, and cheers, sing-alongs and replies become part of the stage picture. The team spent six months moving from concept sketches to models to on-site adjustments, turning drawings into a live show and making co-creation something the audience could feel at close range. The night drew about 6,200 attendees. UpperHills, the main shopping district next to the venue, recorded 120,000 visits, up 3% year on year, and RMB 12 million in sales, also up 3%. Nearby hotels hosted 2,843 guests, 9% more than before the event, at 83.4% occupancy — 10 percentage points higher than the pre-event level.
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