Clout Cloud 多云转晴屋快闪

Clout Cloud 多云转晴屋快闪

2026年11月07日-2027年01月07日

上海 西岸梦中心

项目现场

本土设计师包袋品牌 Clout Cloud「多云转晴屋」全国首发快闪落地上海西岸梦中心，恰逢上海国际艺术节，以「创意人士的家」为核心概念，打造一处江畔松弛治愈的策展型零售空间，为创意人提供情绪休憩与灵感发生地。

空间由 Flip 设计工作室打造，采用模块化、轻量化可循环建造体系，主体为纯净白色独立小屋，直面黄浦江，借江岸视野与天光形成通透柔和的氛围。内部以居家漫游（Room Tour）叙事划分玄关、工作间、卧室、衣帽间、阳台等生活化场景，将品牌包袋自然植入日常居所，搭配松弛感家具、设计师灵感板，同时设置宠物友好配套，弱化传统卖场感，还原随性自在的生活方式表达。

现场联合创作者 CLunch CLay（祖止不了一点）定制艺术装置：屋顶一角 “被咬掉” 的云朵雕塑，以及高 3.6 米标志性明黄色「Give Me Five」互动大手。大手搭载声控感应，访客击掌即可触发来自不同地域、不同语言录制的方言天气预报，把天气、云朵、击掌互动串联成趣味感官体验。同步开启「我有一朵云」公众共创项目，持续征集大众拍摄的云朵影像，在空间内滚动展出，让每一位到访者都成为展览的一部分。

项目打破零售与艺术展览的边界，把品牌 “怀着多云转晴的心情，允许一切发生” 的内核转化为可沉浸、可触摸的场景。在江边艺术场域里，以低负担、可持续的空间语言，完成产品、装置、共创活动的融合，吸引创意圈层、生活方式博主与年轻消费者打卡，在社交平台形成自发传播，塑造柔软、治愈、有社群温度的品牌记忆，成为西岸江畔新的美学地标。

Chinese designer bag label Clout Cloud launched its first nationwide pop-up, *Cloudy to Sunny House*, at West Bund Dream Center Shanghai during the Shanghai International Arts Festival. Centered on the concept “A Home for Creatives”, it delivers a curatorial retail destination along the riverside, a gentle sanctuary for creative minds to recharge and gather inspiration. Designed by Flip Studio, the pop-up adopts a modular, lightweight and recyclable construction system.

The freestanding pure-white pavilion faces the Huangpu River, with natural daylight and river views wrapping the whole space in soft, airy atmosphere. The interior follows a room-tour narrative, laid out as entryway, workspace, bedroom, wardrobe and balcony. Bags are embedded seamlessly within domestic scenes, paired with casual furniture, designer mood boards and pet-friendly facilities, dissolving the stiffness of conventional retail and embodying the brand’s laid-back lifestyle ethos.

Collaborating with creator CLunch CLay, the site features bespoke art installations: a cloud sculpture with a “bitten” roof corner, alongside the brand’s iconic 3.6m bright-yellow *Give Me Five* hand. The hand is equipped with sound-activated sensors; when visitors high-five it, it plays weather forecasts recorded in diverse accents and languages, weaving clouds, weather and physical interaction into a playful sensory journey. The ongoing public co-creation project *I Have a Cloud* invites visitors to submit their cloud photos, which are displayed inside the space, turning every guest into a contributor of the exhibition.

Blurring the boundary between retail and art exhibition, the pop-up translates the brand spirit — “embrace every mood, from cloudy to sunny” — into an immersive, tangible environment. Within this riverside art district, the low-impact, sustainable spatial language integrates merchandise, artworks and participatory programs. It draws creatives, lifestyle creators and young audiences, sparking organic social sharing and building a tender, healing, community-driven brand identity, emerging as a new aesthetic landmark on the West Bund waterfrontcloutcloud....

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识