CPB星愿环游限时体验上海站

CPB星愿环游限时体验上海站

2026年10月30日-2026年11月08日

上海 久光百货

项目传播

项目现场

CPB 肌肤之钥「星愿环游」限时体验空间上海站落地久光百货室外长街，是品牌年末「星愿成真」限定系列的线下首发街区，延续 CPB 以钻光、星芒为核心的奢美叙事传统，以流星轨迹、童话绮境作为创意主线，把年末许愿、奔赴光亮的仪式感转化为一条连贯的步行漫游式体验动线。

整体空间以梦幻童话小镇为造型基底，主色调采用梦幻蓝、柔粉搭配鎏金星光线条，沿动线排布星愿花车、星光任意门、星光许愿集、星愿童话书、流星魔法棒装置与钻光梳妆台，制作上结合手绘插画 UV 喷绘、立体雕花板、弧形亚克力、柔光灯带与 AI 交互屏幕，模块化装配式结构适配户外街区场景，鎏金流星浮雕、星型立体装饰强化浪漫奢感，插画场景与建筑化小屋造型融合，兼顾高级美妆的精致感与拍照叙事感，和久光商圈的高端客群氛围相融。

活动期内设置领星愿地图集章闯关、AI 星光人像生成、心愿投递、彩妆试妆、限定星品品鉴，集齐贴纸可兑换品牌礼遇，线下体验与社交传播深度绑定，引导访客打卡童话感场景发布笔记，借年末心愿话题、星光美学自带的浪漫属性撬动博主与普通用户 UGC 扩散。

项目意义在于跳出单纯产品陈列，将护肤彩妆单品转化为承载美好期许的节日礼物符号，延续 CPB 一贯的钻光美学体系，用温柔沉浸式童话叙事拉近奢牌与年轻消费群体的距离，在年末礼赠节点完成限定系列场景种草，构建 “循光许愿、自耀钻光” 的品牌情感记忆，打通美妆爱好者、送礼人群与高端护肤忠实客群的传播链路。

Clé de Peau Beauté “Star Wish Journey” pop-up lands on the outdoor promenade of Shanghai Jiuguang Department Store, serving as the offline launch for the brand’s year-end “Star Wish Come True” limited collection. Inheriting CPB’s signature luminous aesthetic rooted in diamond glow and starlight, the activation draws inspiration from shooting stars and fairy-tale wonderlands, translating the ritual of making wishes at year-end into a continuous roaming journey.

The space is shaped like a whimsical fairy-tale town, rendered in dreamy blue, soft pink and gilded star accents. It comprises a star wish cart, starlight portal, wish gallery, pop-up fairy-tale book, magic wand installation and makeup vanity. Fabricated with illustrated UV prints, carved panels, curved acrylic, soft lighting and AI interactive screens, the modular assembly suits outdoor street conditions. Gilded meteor reliefs and star ornaments elevate luxurious romance, blending illustrated landscapes with miniature architectural forms to balance premium beauty sophistication and shareable visual appeal.

During the activation, visitors collect stamps via a wish map, generate AI portraits, submit wishes, try on makeup and explore limited-edition products. Completed challenges unlock exclusive gifts. On-site moments are closely integrated with social marketing: visitors are encouraged to post fairy-tale themed content to fuel UGC, leveraging the year-end wish trend and romantic starlight visuals.

Beyond product display, the campaign reinterprets skincare and makeup as festive gifts carrying sincere hopes. It carries forward CPB’s luminous design language, softens the luxury brand identity for younger audiences, drives conversion for the limited line in the gifting season, and builds the brand narrative of “chasing light and glowing from within”, connecting beauty enthusiasts, gift shoppers and loyal premium skincare consumers.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识