苏州中心「自在小事节」

2026年06月27日

苏州 苏州中心

项目现场

由凯德发展联合Circular Joy打造的全国巡展「自在小事节」落地苏州中心户外广场，是城市商业结合可持续人文理念的创新公共活动项目，以“从一件小事，到一座城市”为核心主张，跳出传统说教式环保宣传模式，面向城市青年与亲子群体传递松弛、轻量化的绿色生活方式，有效激活商场户外闲置空间活力。

在空间造型与制作设计上，整场活动以清新薄荷绿与多彩布艺花朵为视觉基调，以3米高可循环绿色蝴蝶结装置作为核心地标，装置由旧展陈物料二次再造而成，直观践行循环再生理念。场地采用轻量化可装配式搭建工艺，整体动线开阔通透，适配日间打卡与傍晚休闲氛围，科学划分艺术装置区、科普长廊、手作工坊与休憩交流区，并阶段性开设宠物友好主题日与再生面料DIY特色体验。

项目依托三日集中落地的丰富活动内容构建完整营销传播体系，通过打卡集章、手作体验、商户绿色福利联动等多元玩法，持续吸引客流参与，激励用户产出社交探店内容。以短期高密度线下体验沉淀口碑、制造话题，将可持续理念融入休闲社交场景，既实现商业空间的人文价值升级，也借助UGC传播持续塑造商场绿色、治愈、年轻化的品牌标签。

Co-created by CapitaLand Development and Circular Joy, the national touring sustainable exhibition “Easy Green Moments” lands at Suzhou Center outdoor plaza. Adopting a non-preaching and relaxing communication approach, the event advocates low-carbon lifestyle concepts for urban youth and family groups, revitalizing outdoor commercial space through art installations, sustainable markets, handcraft workshops and industry salons.

In terms of spatial design and production, the venue takes fresh mint green and colorful fabric flowers as the main tone, with a 3-meter-high recycled green bow installation remade from old exhibition materials, visually interpreting circular environmental concepts. Built with lightweight and recyclable assembly structures, the open and smooth layout suits daytime shooting and evening leisure. The venue includes art exhibition areas, popular science corridors, DIY workshops and rest zones, with pet-friendly themed activities launched periodically. The three-day intensive offline activities form a complete marketing and communication logic.

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