「LINK・拾光木语」上海七宝领展广场10周年庆典

「LINK・拾光木语」上海七宝领展广场10周年庆典

2026年10月30日-2026年11月15日

上海 七宝领展广场

项目现场

植根闵行七宝商圈核心，七宝领展广场迎来开业十周年，以「LINK・拾光木语」为周年叙事主线，以 “联结时光、与城共生” 为内核，将在地文脉、Automata 机械木艺与商业庆典相融，开启一场温柔而富有生机的城市纪念。

项目特邀机械装置艺术家向木而生（李占龙）定制两组专属动态木雕作品，提取七宝本土神树意象，以原木为基底、精密齿轮传动为骨架，赋予雕塑持续流动的生命力。设于 3 号门外广场的《木语生息》，营造林间秘境，木构随机械缓缓舒展，寓意生长不息；中庭乐聚广场《鲸喜拾光》，以灵动鲸鱼造型承载拾光意象，温润木纹与机械律动交织，把十年相伴的时光叙事转化为可观看、可沉浸的动态艺术。同步搭配巨型生日蛋糕主装置，柔和马卡龙色调、气球与环形木艺结构呼应主题，成为全场视觉锚点，串联内外场打卡动线。

庆典打造艺术体验与消费回馈并行的内容矩阵：艺术装置静态观赏、动态互动打卡之外，上线多档周年权益，大额团购券、满额返现、十倍积分、限定生日礼、满赠抽奖、品牌低至五折等福利全覆盖餐饮、美妆、潮电业态，拉动全场消费转化。作为七宝文商旅体展联盟成员，项目联动七宝老街，打通古镇人文与现代商业，延续长期文商旅融合的运营思路。

整体采用轻介入式艺术策展，避开浮夸的庆典范式，借木的温度、机械的时序感，呼应领展十年深耕轨迹：从开业、股权迭代、空间焕新，到年销售额突破 41 亿、年均客流稳定三千万，完成从商业综合体向邻里城市客厅的蜕变。活动以艺术为纽带，串联老街文脉、商圈品牌与周边居民，在日常逛游中沉淀情感记忆，为区域商业周年活动树立人文质感范本，面向下一个十年，持续以 LINK 的内核，维系城市、邻里与商业之间长久的联结。

“LINK · Whispers of Timber & Time” 10th Anniversary Celebration of Link Plaza Qibao, Shanghai Located in the heart of Qibao business district in Minhang, Link Plaza Qibao marks its 10th anniversary with the theme “LINK · Whispers of Timber & Time”. Centered on linking moments and growing alongside the city, the celebration weaves local cultural heritage, Automata wooden kinetic art and commercial festivity into a tender, vibrant urban tribute. The plaza collaborates with kinetic installation artist Li Zhanlong (Xiang Mu Er Sheng) on two bespoke wooden automata artworks.

Drawing inspiration from the sacred tree symbol of Qibao, the pieces are built with natural timber and intricate gear transmission, bringing continuous living motion to sculpture. *Whisper of Life* stands at the outdoor plaza by Gate 3, forming an immersive woodland scene where wooden forms unfurl gently, embodying perpetual growth. At the central Joy Plaza, *Whale & Time* features an agile whale form carrying the meaning of gathering precious moments. Warm wood grain and mechanical rhythm interlace, translating the ten-year companionship narrative into observable, immersive kinetic art. A giant birthday cake installation serves as the visual anchor, with soft macaron hues, balloons and circular wooden frameworks echoing the theme and connecting the indoor and outdoor photo routes.

The celebration balances artistic experience with commercial incentives. Besides static viewing and interactive check-in at the kinetic sculptures, a full suite of anniversary benefits is launched, including value vouchers, cashback, tenfold points, exclusive birthday gifts, lucky draws and brand discounts down to 50% across F&B, beauty and electronics, driving conversion throughout the mall. As a member of the Qibao Culture, Tourism, Sports & Exhibition Alliance, the project connects Qibao Ancient Town, bridging traditional heritage and contemporary commerce and carrying forward its long-term cultural-tourism strategy.

Adopting a restrained curatorial approach, the celebration avoids over-the-top festivity, relying on the warmth of wood and the ordered rhythm of machinery to mirror the plaza’s decade-long journey: from opening, ownership transition and spatial renewal to over 4.1 billion annual sales and steady annual footfall of 30 million, evolving from a shopping complex into a beloved urban living room for local residents. Using art as a bond, the event connects ancient-town heritage, retail brands and surrounding communities, building emotional memories within daily visits. It sets a benchmark for culturally refined commercial anniversary events in the district, embracing the next decade and continuing to uphold the spirit of LINK to sustain lasting connections between the city, neighbourhood and commerce.

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