君超中心「此刻·向潮」大型公共艺术装置(广州)

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项目信息

项目品牌:

项目行业: 房地产商业地产

项目日期: 2026-10-18 10:00 2027-01-25 22:00

项目地点: 广州 广州国际金融城 君超中心

项目名称: 君超中心「此刻·向潮」大型公共艺术装置(广州)

君超中心(GRANTRAL ONE)于 2026 年 7 月 10 日开业,落址广州国际金融城 A001 地块(广州市天河区),从地铁 5 号线科韵路站的 A、B 出口可直通 MTR 层。项目总建筑面积 35 万平方米,商业体量 16 万平方米,进驻品牌超过 300 家,其中 35 家以上为城市首店或旗舰店,整体以「CHAO+」理念组织消费场景。开业一百天这个节点,项目没有把预算压进折扣海报,而是把 L1 中庭、A/B/C/D 中庭与户外广场一并交出,交给一件装置——「此刻·向潮」。命题很清楚:一个把「潮」写进名字的商业体,要让人走进来就看见潮。

装置以「潮水与千帆的共生」为题,把珠江奔流的城市底色与项目「有潮有调」的定位,拆成水滴、帆船、浪潮三段递进的空间叙事。造型大量使用蒂芙尼蓝的曲面线条,帆被解构后藏进曲面之中,远看是帆、近看又不是帆;水流与金属相接的位置留了一段暖色光晕,冷色曲面因此在转折处有了温度。五个点位沿这条线展开:户外广场的「游心渡口」以船帆起笔,是整条动线的入口;D 中庭的「又见粼粼」让船头破浪而出,外面套一枚月环;C 中庭的「溪泉之吟」把流动光影与细碎灯光铺开,做的是水声的视觉版;B 中庭的「百舸之汇」让大小船只高低错落;L1 中庭 A 的「泱泱云川」是主装置,10 米高的浪花从地面卷起。

落地时,五个点位没有被当成五件各自成立的雕塑,而是被一张「CHAO 漫游地图」串成一条能从户外一路走到室内的路径。空间关系逐段安排:户外广场进深开阔,承担「起」的功能,适合退后几步看整组船帆;D、C、B 三个中庭尺度收紧,分别对应框景、光影、俯视三种观看方式;L1 中庭 A 挑高足够,才放得下 10 米的浪花,也才承得住停留时间偏长的人流。竖向层次被刻意用上——B 中庭的小船高低错落,只有站到上层往下看,画面才成立,装置因此不只属于地面,也属于围栏边。运营侧配了一个动作:到访顾客在社交平台打卡发布,可换领限定周边「杜邦纸艺术限定包」,看展、停留、带走一件东西,被串成同一条链。

效果先在现场显形。2026 年 10 月 17 日入夜后,L1 中庭装置前围满拍照的年轻人,同层茶饮店点单要等 20 分钟以上——装置把人留住了,停留时间拉长到足以影响同层店铺的排队。扩散则交给顾客完成:打卡换周边的机制,让装置画面从商场空间流向社交平台,形成一轮不靠投放的传播。放回项目线上看,君超中心开业满一百天,客流累计突破 500 万人次,会员规模超过 20 万,日均客流约 5 万人次;「此刻·向潮」在这组数字之后亮起,更像是把「一百天」这个时间刻度,换成了一件可以走完、可以拍下、也可以被记住的空间作品。

GRANTRAL ONE opened in Guangzhou on 10 July 2026, on plot A001 of the Guangzhou International Financial City in Tianhe District, with Metro Line 5 Keyun Road station exits A and B opening directly onto the mall's MTR level. The scheme carries 350,000 square meters of gross floor area and 160,000 square meters of retail, with more than 300 brands, over 35 of them city-first stores or flagships, organized around an in-house "CHAO+" concept. For its hundredth day, the mall did not spend the budget on discount posters. It handed its public realm to a single artwork, "This Moment · Toward the Tide" (此刻·向潮), and set itself a narrow brief: a building that puts the word tide in its own positioning should let a visitor see that tide the moment they walk in.

The piece takes "the coexistence of tide and a thousand sails" as its theme, and turns two references into a three-beat narrative of droplet, sail and wave — the Pearl River that shaped Guangzhou's trading history, and the mall's own proposition of chao (tide) and diao (tone). Formally it relies on long Tiffany-blue curves. The sail is dismantled and folded back into the surface: legible as a sail from a distance, as pure geometry up close. Where water meets metal, a band of warm light stays visible, which keeps the cool palette from reading as cold.

Five installations carry the narrative across the site. "Ferry of the Mind" (游心渡口) on the outdoor plaza opens with sail forms and marks the start of the route. "Shimmer, Again" (又见粼粼) in Atrium D pushes a bow through a breaking wave, framed by a moon ring. "Song of the Brook" (溪泉之吟) in Atrium C works with moving light and fine points of illumination, a visual equivalent of running water. "Convergence of a Hundred Boats" (百舸之汇) in Atrium B scatters small craft at different heights. The main piece, "Vast River of Clouds" (泱泱云川), fills L1 Atrium A with a ten-meter wave rising from the floor.

What makes the project read as one work rather than five sculptures is the route. A "CHAO Roaming Map" links the outdoor plaza to the atria, and the sequence is calibrated to the architecture rather than applied to it. The plaza has the depth for a wide view, so it stages the opening and lets visitors step back to take in the whole group of sails. Atria D, C and B are tighter, so each is given a single mode of looking: a framed view, a light-and-shadow view, a view from above. L1 Atrium A has the ceiling height a ten-meter wave requires, and the floor area that a dense crowd requires with it. Verticality is used deliberately: the small boats in Atrium B only compose into a picture from the upper level, which turns the balustrade into part of the installation.

Operations run alongside the spatial design. Visitors who check in and post on social platforms can unlock a limited-edition tote made of DuPont paper — a mechanism that links seeing the work, staying longer, and taking something home.

The effect showed up on site first. On the evening of 17 October 2026, the area in front of the L1 Atrium A installation filled with young visitors taking photographs, and tea shops on the same level were quoting waits of more than twenty minutes. The artwork was holding people long enough to change the queue at neighboring tenants.

Distribution was handled by visitors themselves. The check-in mechanic moved images of the installation from the mall's interior onto social platforms, producing a round of circulation that did not depend on paid media. Set against the project's own figures — more than five million visits and over 200,000 members in the first hundred days, roughly 50,000 visits a day — "This Moment · Toward the Tide" reads less like decoration installed for an anniversary and more like a way of converting a milestone in time into a piece of space that people can walk through, photograph and remember.



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