【MS】《烹饪之光》点亮黑夜

Cooking Light - Light Up the Night  

《烹饪之光》杂志 - 点亮黑夜

THE CHALLENGE  挑战

Create a high-profile, branded event for 600 guests to celebrate Cooking Light’s 25th anniversary on New York’s High Line while integrating key partners.

举办一个高调的品牌活动：600名客人庆祝《烹饪之光》25周年纪念日，在纽约高线公园，同时整合关键合作伙伴。  

OUR RESPONSE  我们的想法

Mark Stephen partnered with Cooking Light magazine to design and produce an unforgettable night of world-class cuisine and cocktails on New York’s High Line.  The tasting event featured celebrity chefs: Hugh Acheson, Michael Anthony, Rick Bayless, Jeremy Bearman, Dan Kluger, Richard Landau, Suvir Saran, Brandon Sharp, Frank Stitt and Ming Tsai. The title sponsor, Citibank, hosted the exclusive VIP Lounge.  Mark Stephen integrated title sponsors, enhanced brand awareness and elevated the “sexy” aspect of the brand.

马克·斯蒂芬与《烹饪之光》杂志合作，在纽约高线公园设计并制作了一个世界级美食和鸡尾酒的难忘之夜。品尝活动的嘉宾是名厨:休·艾奇逊(Hugh Acheson)、迈克尔·安东尼(Michael Anthony)、里克·贝莱斯(Rick Bayless)、杰瑞米·贝尔曼(Jeremy Bearman)、丹·克鲁格(Dan Kluger)、理查德·兰道(Richard Landau)、苏韦尔·萨兰(Suvir Saran)、布兰登·夏普(Brandon Sharp)、弗兰克·斯蒂特(Frank Stitt)和蔡明。冠名赞助商花旗银行(Citibank)在这里举办了专属贵宾休息室。Mark Stephen整合了冠名赞助商，提高了品牌知名度，提升了品牌的“性感”一面。  

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 图片来自网络及品牌公开信息，出处见品牌 

原文链接：https://www.markstephenagency.com/work/otparbta38tep6we9w7ox7hmxccf0s-7lagw-2z5jg-rdj7g-sj9bz-6h2g9-7sz2l-sz7pd-94gjm-nttk8-24xrn-24geb-ar7xh-hml3l