【MS】《时尚杂志》 有趣且无所畏惧的生活
Cosmopolitan-Fun Fearless Life
《时尚杂志》- 有趣且无所畏惧的生活
THE CHALLENGE 挑战
Provide design and production expertise to Cosmopolitan magazine’s signature event.
PS.
《COSMOPOLITAN》是全球著名、主要针对女性读者的时尚类杂志。该杂志创办于 1886 年,1905 年出版业大亨威廉・赫斯特以时价四十万美金的价格(折合 2006 年现价约一千万美金)将其收购。现时,包括中国大陆(中文名:《时尚》)、香港以及台湾地区(中文名:《柯梦波丹》),《COSMOPOLITAN》在全球有超过 50 个版本的杂志出版发行。
OUR RESPONSE 我们的想法
Cosmopolitan Magazine and Mark Stephen Agency teamed up this past November to design and produce the #FUNFEARLESSLIFE event at the Hearst Tower in New York.
《Cosmopolitan》杂志和 Mark Stephen Agency 在去年11月合作设计并制作了这场在纽约赫斯特大厦举办的名为“无畏生活”的活动。
We transformed the Hearst Tower into the ultimate women’s empowerment atmosphere. The theme of the event was POWER UP. It was a day filled with inspirational guest speakers including Chelsea Handler, Laverne Cox, Ivanka Trump and Fifth Harmony; along with ideas, tips, giveaways, and networking opportunities to help women, geared toward the millennial age, live a more successful & fun fearless life.
Incorporating an interactive social media wall, makeup stations by Maybelline, sketch drawings and a virtual magazine cover photo booth, there was no shortage of activities to explore.
结合互动的社交媒体墙,美宝莲的化妆站,素描和一个虚拟的杂志封面照片亭,有很多活动可以探索。
Mark Stephen created an interactive experience that drove both on-site and social media engagement while bringing the pages of the magazine to life.
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图片来自网络及品牌公开信息,出处见品牌
原文链接: https://www.markstephenagency.com/work/otparbta38tep6we9w7ox7hmxccf0s-7lagw-2z5jg-rdj7g-sj9bz-6h2g9-7sz2l-sz7pd-94gjm-nttk8-24xrn
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