EA FIFA23 3D广告

项目品牌: 待定

项目行业: 体育竞技

项目日期: 2022-11-12 09:00 2022-11-13 17:00

项目地点: 线上

项目名称: EA FIFA23 3D广告


Project: EA FIFA '23 '3D Billboards'

Soccer. Futbol. Football. Any way you slice it, we share a heartbeat when it comes to the collective enthusiasm for the sport of footie and the art of the game. So imagine the electricity in our excitement when EA approached us to build out a collection of 3D billboards in New York Times Square and Shinjuku Japan to showcase the release of FIFA 23 featuring some soon-to-be legendary players. Rather than live within the confines of the dimensional space, we wanted to push the limits and harness the energy of the sport. To feel the pace and speed, the choreography and control, and to celebrate alongside the likes of Sam Kerr and Kylian Mbappe. Now that is one heckuva goal celebration.

Credits Design & Animation: Scholar

Creative Directors: Gerald Ding, Will Johnson

Managing Director / E.P.: Anne Skopas

Head of Production: Nicole Smarsh

Director of Production: Tyler Locke


"The most challenging aspect was building a setup that allowed us to animate the full environment while still matching the vanishing point from the view on the street."




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图片来自网络及品牌公开信息,出处见链接

原文链接:https://www.helloscholar.com/project/18009/ea-fifa-23-3d-billboards

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