雅诗兰黛「眼光闪耀之时」特别展览

2026年05月16日-2026年05月17日

上海 Fotografiska影像艺术中心

项目传播

项目现场

雅诗兰黛「眼光闪耀之时」特别展览于2026年5月16日至17日登陆上海Fotografiska影像艺术中心，标志着高端美妆品牌与国际影像艺术空间跨界联动的又一典范。该项目由ARTTENTION操刀策展，以品牌全球护肤代言人舒淇的视觉影像与音频创作作为叙事锚点，围绕"眼睛与时光"核心主题，通过五大沉浸式光影空间，将白月光眼霜所承载的"3维6D逆龄科技"转化为可触可感的美学语言。

从空间动线与造型语言来看，展览以"序章·眼眸巨幕"的巨型眼眸装置开启强烈的视觉震撼，经由蔡雅玲打造的水晶珠帘装置"晶帘·维纳斯之眼"折射梦幻高级的光影质感，再穿越文芳以人体肌理类比自然地貌的女性摄影作品"视界"，以及隐喻时光之旅的极简"时光·叙事连廊"，最终抵达"黑钻·产品体验区"完成从艺术感知到产品认知的闭环。整体空间采用暗场光影美学策略，以女性艺术家集体视角诠释"时光赠予眼光，而非刻度"的品牌哲学，既延续了雅诗兰黛以艺术展览赋能高端护肤品的营销传统，也精准回应了体验经济时代下消费者对沉浸式、可打卡、具情感共鸣的品牌叙事的深层渴求。

The Estée Lauder "The Moment Eyes Shine" special exhibition, held from May 16 to 17, 2026, at Shanghai's Fotografiska Imaging Art Center, marks another paradigm in luxury beauty's engagement with international art venues. Curated by ARTTENTION and anchored by global skincare ambassador Shu Qi's visual imagery and audio creation, the project revolves around the theme of "Eyes and Time," translating the "3D 6D Reverse Aging Technology" of the White Moonlight Eye Cream into a tangible aesthetic language through five immersive light-and-shadow chambers.

Spatially, the journey opens with the monumental eye installation at "Prologue: Eye Screen," proceeds through Cai Yaling's crystal bead curtain "Venus's Eyes" where light refracts into dreamy sophistication, passes through Wen Fang's photographic "Vision" drawing analogies between human textures and natural topography, traverses the minimalist "Time Narrative Corridor" as a metaphor for temporal passage, and concludes at the "Black Diamond Product Experience Zone," completing a full-circle transition from artistic perception to product cognition. With dark-field lighting aesthetics and a collective female artistic gaze, the exhibition articulates the philosophy that "time grants vision, not measurement," perpetuating Estée Lauder's legacy of art-empowered premium skincare marketing while precisely responding to the experience economy's demand for immersive, photogenic, and emotionally resonant brand narratives.

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