FILAFUSION「OOTidol 天生上镜」限时体验空间上海站

FILAFUSION「OOTidol 天生上镜」限时体验空间上海站

2026年10月31日-2026年11月01日

上海 富民路 291 号 TIMES REMAKE

项目传播

项目现场

FILA FUSION「OOTidol 天生上镜」限时体验空间上海站落址徐汇富民路 TIMES REMAKE，是品牌继首尔圣水洞站之后的巡展站点，依托 FILA FUSION 面向新生代的潮流定位，以全新 IDOL 羽绒系列为核心，呼应 OOTD 穿搭文化，提出 “OOTidol” 概念，传递松弛自带镜头感的冬日穿搭主张。

项目空间以液态金属为核心造型语言，冷调银灰基底搭配流动曲面反光板材，复刻羽绒蓬松肌理打造 PUFF WALL 巨型打卡装置，划分造型陈列区、人生四格拍摄亭、IDOL 信箱留言区与咖啡休憩区，制作上大量运用镜面银膜、弧形钣金、线性灯带与黑白几何地贴，用低饱和度、高反光的材质模拟影棚片场质感，在富民路老街区的市井氛围中切割出未来感潮流片场，兼顾街区门店的落地尺度与镜头出片属性。

活动期内设置产品试穿、人生四格写真拍摄、偶像留言投递、限定周边兑换，邀请先锋女团 A2O MAY 现场演绎羽绒穿搭，联动品牌大使、代言人的内容矩阵，现场打卡引导用户携带专属话题发布社交平台，将线下片场体验转化为 UGC 穿搭素材，形成线上种草、线下打卡、二次传播的营销闭环。项目意义在于跳出传统羽绒服功能性宣讲，把单品转化为社交穿搭符号，借助偶像文化、街拍打卡的流量逻辑，强化 FILA FUSION 年轻潮流、多元融合的品牌印记，在秋冬服饰赛道，建立 “穿上即自带高光” 的差异化产品认知，打通粉丝圈层、潮流博主与普通穿搭爱好者的传播链路。

FILA FUSION “OOTidol Born for the Spotlight” pop-up space lands at TIMES REMAKE on Fumin Road, Xuhui District, Shanghai, as the second stop of the tour following Seoul Seongsu-dong. Rooted in FILA FUSION’s youth-oriented positioning, the activation centers on the new IDOL down collection, reinterpreting OOTD culture with the “OOTidol” concept to advocate effortless, camera-ready winter styling.

The space adopts liquid metal as its core visual motif, with cool silver-grey tones and curved reflective panels. A giant PUFF WALL installation mimics the puffy texture of down jackets, alongside segmented zones including product display, four-grid photo booth, message mailbox and lounge. Fabricated with silver mirror film, curved metal panels, linear lighting and geometric ground decals, the venue builds a futuristic studio vibe contrasting with the old streetscape, balancing site constraints and photographic performance.

During the activation, visitors can try on garments, take four-grid portraits, leave messages and redeem limited gifts. The group A2O MAY presents live styling showcases. The campaign links on-site moments with social media marketing: visitors are encouraged to post with official hashtags to fuel UGC diffusion. Instead of focusing merely on warmth performance, the project transforms down jackets into social wear symbols. It strengthens FILA FUSION’s edgy, inclusive brand identity, builds differentiated “spotlight-ready” product perception, and connects fandom, fashion creators and everyday style enthusiasts.

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