LACOSTE 2026秋冬时装秀「被雨中断的比赛」（上海）

2026年10月22日傍晚，LACOSTE 把 2026 秋冬系列带到上海松江的广富林文化遗址公园。这是品牌创意总监 Pelagia Kolotouros 上任以来，第一次在巴黎之外完整呈现整季系列——今年三月，同一组造型在巴黎罗兰·加洛斯球场完成首秀。广富林被称作「上海之根」，遗址内的新石器时代遗存可追溯至约四千年前；三组漂浮在富林湖水面上的坡屋顶建筑由 CCDI 悉地国际设计，展馆主体沉入水下，形成国内城市里少见的「半在水上、半在水下」的建筑群，也成为这场秀的舞台基底。

系列名为 Washed Out Match, Reimagined，中文语汇落在「被雨中断的比赛」。故事回到 1923 年：一场骤雨打断了 René Lacoste 正在进行的比赛，球场空下来，人们的目光转向看台——观众匆忙披上的防风雨衣、外套与披肩，成了本季的起点。设计不再只服务球场上的运动员，而是转向看台上的观看者：风衣被处理成带斗篷感的 Polo，粘合技术羊毛与透明尼龙叠压，天鹅绒与标志性的 René 西装外套带来光泽与柔软的反差。品牌与苏格兰防水老牌 Mackintosh 的合作，则把防雨运动套装、百褶风衣裙与混合式夹克衬衫收进同一套语汇。

秀场的改造围绕「水」展开。一条被橘红色灯光照亮的长廊跨过水面，把入场动线拉长，尽头是一片红土色的镜面球场；模特沿岸线走来，身影与古建筑的屋檐一起落在水面上。地面做得极薄、极亮，脚步落下带起浅浅的水痕，观众围坐在三面，视线始终压得很低，像一场因雨暂停、所有人都在等待天晴的比赛。系列里低饱和的大地色、湿感面料与红土意象，与这套空间语言互为注脚。

秀场之外，这场活动更接近一次完整的市场动作。LACOSTE 与全球代言人王一博共创的四套秀场造型当晚发布，并同步开启「即看即买」：观众在观看直播的同时，即可下单秀场同款与联名系列，把秀场到零售的链路压进同一个晚上。到场嘉宾包括王一博、Taylor Zakhar Perez、Nicole Scherzinger、梁家辉、朱珠、王天辰、周依然、陈碧舸、范少勋；秀后品牌在遗址现场举办 After Party。选择广富林这样一处城市文化地标，也把品牌的法式运动传承与上海的地方文脉放进同一画面——大秀不再只是发布，而是一次可以即时转化、也可以被城市记住的品牌事件。

On the evening of 22 October 2026, Lacoste brought its Fall-Winter 2026 collection to Guangfulin Heritage Park in Songjiang, Shanghai, in front of an invited audience of more than four hundred guests. It was the first time since Pelagia Kolotouros became creative director that the house has presented a complete seasonal runway outside Paris; the same looks had opened at Roland-Garros in March, and the Shanghai edition was conceived as a second reading rather than a repeat. Guangfulin is often described as the root of Shanghai. The park covers some sixty hectares, and its archaeological layers reach back roughly four thousand years to the Neolithic settlement that gave the district its name. At its centre, three sloped-roof structures float on the surface of Fulin Lake. Designed by CCDI, with the main exhibition halls sunk below the waterline, they produce an architecture that is half above and half beneath the lake, and they became the physical base for this runway.

The collection, Washed Out Match, Reimagined, starts from a single moment in 1923, when a downpour interrupted a match René Lacoste was playing at Deauville. The court emptied; attention moved to the stands. The rainwear, coats and capes that spectators pulled on became the season's point of departure, and the house read that instinctive gesture of dressing for weather as a design brief rather than an accident. The designs therefore address the people watching rather than only the people playing. Trench coats turn into poncho-like polos, bonded technical wool is layered with transparent nylon, and velvet sets a soft, lustrous counterpoint against the signature René blazer. A collaboration with Mackintosh, the Scottish specialist in waterproofing, folds rainproof tracksuits, pleated trench skirts and hybrid shirt-jackets into the same language. The palette stays close to muted earth tones, so the technical surfaces and the plush ones share a single register.

The scenography was organised around water. A walkway lit in orange-red crosses the lake and stretches the arrival route, ending at a clay-red court with a mirrored surface. Models moved along the shoreline while the roofs of the historic buildings and their own silhouettes were carried on the water. The floor was built thin and highly reflective, so steps left shallow trails of water; guests sat on three sides with the sightline held deliberately low, closer to a match suspended by rain, with everyone waiting for the sky to clear. Lighting was kept narrow and warm along the route, which allowed the lake and the eaves to carry the depth of the picture instead of a built backdrop. Sound, seating and circulation were planned so that the audience stayed inside the same frame as the models from entrance to exit, and the historic structures never became decoration but the horizon of the set.

Beyond the runway, the evening worked as a complete market operation. Four looks co-created with global ambassador Wang Yibo were unveiled and released straight away. The capsule translates his personal interests, including outdoor and extreme sports, into garment features rather than printed names, and it marks a step in a partnership that began in 2024. Viewers watching the livestream could order runway pieces and the capsule at the same moment, compressing the distance between show and shop into a single night. Chief executive Thierry Guibert framed the Shanghai staging as a dialogue between French heritage and Chinese culture rather than a touring copy. Guests included Wang Yibo, Taylor Zakhar Perez, Nicole Scherzinger, Tony Leung Ka-Fai, Zhu Zhu, Wang Tianchen, Zhou Yiran, Chen Bibi and Fan Shaoxun, and the brand held an after-party on the site. Choosing a civic landmark such as Guangfulin placed the house's sporting memory and Shanghai's local history in the same frame, while the broadcast and the immediate sale turned a heritage setting into a retail channel. The show was less a presentation than a brand event that could convert on the night and stay in the city's memory afterwards.

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