GODIVA歌帝梵百年特展《百年匠艺，巧启新境》

GODIVA歌帝梵100周年特展《百年匠艺，巧启新境》

2026年09月24日-2026年09月27日

上海 复兴艺术中心

项目预告

项目现场

GODIVA歌帝梵100周年特展《百年匠艺，巧启新境》落地上海复星艺术中心，是品牌跨越百年发展历程的里程碑式艺术企划，以比利时百年巧克力匠艺为核心叙事脉络，回溯品牌自1926年布鲁塞尔创立以来的经典传承与工艺革新，打破传统食品品牌单一售卖模式，以艺术策展形式重构高端甜品的文化价值，兼具百年品牌历史溯源、匠艺文化传播与全新品牌篇章启幕的双重意义。

本次项目在空间造型与场景制作上极具艺术叙事层次，依托复星艺术中心专业艺术展陈基底，按照品牌发展逻辑划分多元主题展区，包含可可森林溯源区、百年历史长廊、古董藏品陈列区、大师工坊与新品品鉴空间。整体空间设计融合自然可可肌理、复古欧式美学与现代极简展陈语言，动线流畅有序，场景制作兼顾沉浸式氛围、历史仪式感与高端视觉质感，通过珍贵历史影像、百年古董器具与经典藏品实物陈列，将抽象的百年匠艺历程转化为可观赏、可感知、可体验的沉浸式空间叙事。

活动期内容体系丰富立体，特邀比利时专业巧克力主厨驻场创作，实时演示手工巧克力精制工艺，让观众直观感受高端巧克力的制作匠心；现场开放主厨现制巧克力、80%比利时黑巧特饮与全新黑巧软冰等多重味觉品鉴体验，同步重磅发布100周年限定艺术松露礼盒，六款艺术松露取材经典艺术灵感，实现甜品从食用单品到可品鉴艺术作品的升级。同时设置DIY烫印定制体验，支持礼盒吊卡、帆布包个性化创作，搭配专属主题打卡装置，丰富互动体验层次。展览采用预约制精细化运营，整合历史叙事、工艺演示、艺术体验与味觉品鉴，全方位致敬品牌百年匠心积淀。

从营销传播维度来看，项目依托外滩艺术地标势能，以高质感艺术展场景、稀缺百年典藏内容与沉浸式体验优势，精准吸引艺术爱好者、高端消费群体与潮流达人打卡传播，借助社交平台UGC内容扩散，有效传递品牌以巧克力承载美好瞬间的核心内核，完成百年品牌文化焕新、新品价值种草与高端圈层口碑沉淀的完整营销闭环。

Hosted at Shanghai Fosun Art Center, GODIVA’s centennial special exhibition “Centennial Craftsmanship, New Beginnings” stands as a milestone campaign celebrating the brand’s 100-year heritage. Centered on century-old Belgian chocolate craftsmanship, the exhibition traces GODIVA’s glorious development journey since its founding in Brussels in 1926.

It innovatively transforms traditional dessert product promotion into high-standard artistic curation, upgrading the cultural connotation of premium chocolate and marking a brand-new chapter of brand inheritance and innovation with profound historical and industrial significance. Meticulously structured with rigorous spatial logic, the venue is divided into multiple themed areas including a cocoa forest origin zone, century history corridor, antique collection exhibition area, master chocolate workshop and new product tasting space. Integrating natural cocoa texture, classic European retro aesthetics and modern minimalist display design, the elaborately produced scene balances immersive atmosphere, historical solemnity and high-end visual texture. By presenting precious historical videos, century-old antique utensils and classic collections, the space visually interprets the brand’s hundred years of craftsmanship inheritance and technological iteration.

During the exhibition period, invited Belgian chocolate masters demonstrate sophisticated handmade chocolate techniques on-site, allowing visitors to witness the exquisite craftsmanship behind premium products up close. The venue provides diversified tasting experiences including freshly made chocolates, 80% Belgian dark chocolate drinks and new dark chocolate soft-serve ice cream. The highly anticipated 100th-anniversary limited truffle gift box is officially launched, with six artistic truffle chocolates inspired by classic artworks, turning ordinary desserts into tasteable artistic creations. In addition, DIY hot stamping customization for gift tags and canvas bags, together with themed check-in installations, further enrich on-site interactive experiences.

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