GRAFF LES EXTRAORDINAIRES高级珠宝POPUP全国首展

作者: fffkkk555

代理商: TBC

#活动预告 #活动现场 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：珠宝钟表

项目日期： 2026-09-19 10:00 2026-10-08 22:00

项目地点：北京王府中環

项目名称： GRAFF LES EXTRAORDINAIRES高级珠宝POPUP全国首展

GRAFF LES EXTRAORDINAIRES高级珠宝POPUP全国首展

2026年09月19日-2026年10月08日

北京王府中環一层中庭

项目预热

项目现场

GRAFF LES EXTRAORDINAIRES 高级珠宝 POPUP 全国首展于 2026 年 9 月 19 日至 10 月 8 日限时登陆北京王府中環一层中庭。本次展览以“光之谜境”与“璀璨的飞翔”为核心思路，将品牌标志性的蝴蝶图腾、稀世钻石工艺与沉浸式光影艺术深度融合，打造了一场随光指引的探索之旅。现场不仅汇聚了 GRAFF 蝴蝶系列的隽永设计，还融合了香水试香与互动体验，是京城近期极具高级感与艺术氛围的免费打卡地。

现场空间以 GRAFF 标志性的深绿色调与层叠的弧形结构为视觉基调，巧妙融合了自然光影与珠宝折射美学。步入其中，变幻的折射光轨随着视角的转换而流动，仿佛置身于一座随光指引的沉浸之境。展览通过弧形墙面与内凹式发光展板构建出品牌时间轴，将蝴蝶珠宝系列的演变脉络如艺术年表般徐徐铺展。顶部重点照明与柔和的墙面漫反射共同烘托出静谧、高级的氛围，让每一颗钻石的火彩在光影流转中尽情绽放。

现场集中展示了 GRAFF 蝴蝶系列的璀璨臻作，从四钻经典蝴蝶到密镶工艺的缱绻蝴蝶，再到镂空设计的幻影蝴蝶，观众可以近距离感受高级珠宝的隽永格调与精湛匠艺。在互动光影区，观众站在蝴蝶投影上即可呈现翅膀扇动的视觉效果，跟随蝴蝶的牵引慢慢走向光亮，体验一场关于蜕变与重生的沉浸式旅程。展览出口处还设有 GRAFF 香水试香区域，九款以数字命名的香水搭配祖母绿形切割瓶身与蝴蝶形状试香纸，让观众在视觉之外，也能用嗅觉感受品牌的细腻巧思。

本次“高级珠宝 POPUP 全国首展”是 GRAFF 在品牌艺术表达与空间体验上的一次重要落地，标志着品牌从单一的产品展示向“沉浸式光影美学体验”的全面转型。通过将蝴蝶这一灵魂图腾与“光之谜境”的当代艺术装置结合，GRAFF 不仅将高级珠宝从“奢华单品”升级为“承载蜕变与永恒情感的艺术载体”，更传递了“愿你在此，照见内心的光芒，拥有璀璨的飞翔”的品牌态度。这种将稀有臻美、光影艺术与线下快闪结合的策展方式，不仅精准触达了追求极致美学与情绪价值的高净值人群，也为顶级珠宝品牌在核心商圈的线下体验创新提供了极具参考价值的范本。

As the national debut pop-up exhibition of GRAFF LES EXTRAORDINAIRES high jewelry series, the limited-time campaign lands on the first-floor atrium of Beijing WF Central from September 19 to October 8, 2026. Rooted in over 60 years of Graff’s exquisite high-jewelry craftsmanship, the exhibition takes “Mystery of Light” and “Brilliant Flight” as its core themes.

It innovatively transforms traditional static luxury jewelry display into an all-dimensional immersive light and shadow aesthetic experience, marking a strategic upgrade of the brand’s offline presentation and setting a new benchmark for cross-border integration of top-tier jewelry art and contemporary installation art, with profound value in brand culture inheritance, craftsmanship dissemination and high-end customer operation. The project presents top-level spatial styling and scene production.

Adopting Graff’s iconic deep emerald green tone and layered curved structures, the space perfectly blends natural light changes and diamond refraction aesthetics. Curved art walls and concave luminous display panels construct a complete brand timeline, systematically reviewing the evolution of Graff’s classic Butterfly jewelry series. The professional light and shadow system composed of top key lighting and soft wall diffuse reflection creates a quiet and luxurious atmosphere, fully presenting the brilliant fire and cutting craftsmanship of rare diamonds, and realizing the organic unity of spatial aesthetics, light art and jewelry charm.

During the exhibition period, a full lineup of Graff Butterfly masterpieces are on display, including classic four-stone butterfly, pavé-set butterfly and hollow phantom butterfly works, allowing visitors to appreciate the brand’s timeless design and sophisticated craftsmanship up close. The interactive light and shadow area presents dynamic butterfly wing fluttering effects through body induction, interpreting the brand’s spiritual connotation of transformation and rebirth. Meanwhile, the exclusive perfume experience area provides nine digitally named fragrances with emerald-cut bottles and butterfly-shaped test papers, realizing multi-sensory experience integration of vision and smell. Targeting high-net-worth groups, aesthetic pursuers and high-end fashion circles, the free art exhibition lowers the threshold for top luxury art appreciation. With high-texture light and shadow scenes, rare jewelry exhibits and immersive interactive gameplay, it generates high-quality social content, driving spontaneous check-ins and UGC dissemination among elite circles. The campaign effectively conveys Graff’s brand attitude of embracing inner light and brilliant transformation, innovates the offline exhibition form of high-end jewelry, and builds a complete marketing closed loop covering brand temperament upgrading, craftsmanship culture popularization, high-end user accumulation and circle word-of-mouth communication.

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