积家「匠艺之谷」限时主题空间

2026年09月10日-2026年09月23日

上海 张园

项目传播

项目现场

积家「匠艺之谷」沉浸式限时展落地上海张园W4展馆，展期为9月10日至9月23日，面向公众免费预约开放，是品牌将瑞士汝山谷原生制表文化平移至国内核心城市的高端文化巡展，承载着奢侈制表品牌破壁大众美学传播、深化国内高端市场认知的重要意义。

项目空间制作极具场景叙事性，以品牌发源地汝山谷自然地貌为核心设计灵感，通过光影、材质与造景手法还原冰雪山谷秘境氛围，彻底突破传统钟表展静态陈列模式。展区依据积家190余年制表历史划分四大叙事篇章，围绕天文台计时、陀飞轮、多轴陀飞轮与复杂功能工艺层层展开，系统化呈现品牌硬核制表体系。现场重磅展出天极球型陀飞轮、亚洲首秀Reverso珐琅时计及多款修复级古董臻藏时计，完整展示积家大工坊从机芯研发、珐琅工艺到珠宝雕琢的全链路制表技艺。

活动期打造高规格开幕之夜，邀请品牌全球代言人及群星到场助阵，以明星影响力拉高项目曝光度。本次展览兼顾专业圈层鉴赏与大众美育科普，依托沉浸式山谷空间叙事强化品牌匠心底蕴，借助上海张园城市地标属性与明星流量，形成圈层口碑沉淀与全网社交传播，实现高级制表文化输出、高端藏品展示与品牌奢雅形象升级的完整营销闭环。

Jaeger-LeCoultre presents the immersive limited-time exhibition “Valley of Craftsmanship” at Pavilion W4, Shanghai Zhang Garden, running from September 10 to September 23 with free reservation access.

As a high-end cultural exhibition that introduces the brand’s indigenous watchmaking culture from Switzerland’s Vallée de Joux to urban China, the project plays a vital role in popularizing fine watchmaking aesthetics and consolidating the brand’s premium positioning in the Chinese market.

Inspired by the natural landforms of the brand’s birthplace, the venue recreates the icy and serene valley atmosphere through professional scene construction, lighting and texture design, breaking the rigid display form of traditional watch exhibitions. Divided into four narrative chapters based on Jaeger-LeCoultre’s 190-year heritage, the exhibition focuses on four core crafts: chronometer timing, tourbillon, multi-axis tourbillon and complicated functions.

It showcases masterpieces including the celestial spherical tourbillon, the Asia-debut Reverso enamel timepieces, and restored antique collectibles, fully demonstrating the brand’s full-range craftsmanship from movement R&D to enamel art and gem carving.

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