韩束逆启年轻新次元主题快闪

2026年05月01日-2026年05月08日

上海 TX淮海

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2026年，韩束于核心商圈打造「逆启年轻新次元」限时快闪，以「打破时间秩序，重构年轻平行宇宙」为核心概念，推广玻色因50紫金霜系列。作为上美股份旗下科技抗衰定位的代表品牌，此次活动标志着韩束从传统美妆柜台向沉浸式科技体验空间的战略跃迁。

空间设计以紫金未来风为视觉基调，构建四大核心场域：次元入口以渐变紫与金属金镜面隧道制造无限延伸的光影幻觉，地面荧光「时间纹路」引导观众步入无龄宇宙；无龄实验室以3米高玻色因分子艺术装置与悬浮瓶模，将抗衰科技转化为可触摸的雕塑语言；年轻序章互动区以AR逆龄时光机生成「过去vs未来」对比海报，无龄电话亭录制「给未来的自己」语音明信片，以情感化交互深化品牌记忆；王嘉尔专属区则以同款造型墙与5月7日见面会预告，将明星势能转化为粉丝朝圣的稀缺节点。

此次快闪不仅是玻色因50系列的市场教育，更是韩束以「科技抗衰+情感共鸣」重构品牌价值的宣言——通过将成分科技嵌入紫金宇宙叙事，为本土美妆品牌如何以沉浸式策展实现从功效说理到情绪价值的跃升，提供了极具未来感的范本。

In 2026, KANS launched the "Reverse-Launch Young New Dimension" pop-up at a prime urban location, centering on "breaking the order of time, reconstructing a young parallel universe" to promote the Boseline 50 Purple-Gold Cream series. As a representative brand under C-beauty giant Shanghai Chicmax, positioning itself in tech-driven anti-aging, this activation marks KANS's strategic leap from traditional beauty counters to immersive tech-experience spaces.

The spatial design anchors on a purple-gold futuristic aesthetic, constructing four core zones: the dimensional entrance employs gradient purple and metallic gold mirrored tunnels to create infinitely extending light illusions, with fluorescent "time veins" guiding visitors into an ageless universe; the ageless laboratory translates anti-aging technology into touchable sculptural language through a 3-meter-high Boseline molecular art installation and floating cream bottle models; the young prologue interactive zone generates "past vs. future" comparison posters via AR reverse-aging time machines, while the ageless telephone booth records "messages to future self" voice postcards, deepening brand memory through emotional interaction; the Jackson Wang exclusive zone converts star power into a pilgrimage node through same-style backdrop walls and May 7 meet-and-greet previews.

Beyond market education for the Boseline 50 franchise, this activation serves as KANS's manifesto of "tech anti-aging + emotional resonance"—embedding ingredient technology within a purple-gold universe narrative, offering a highly futuristic paradigm for how domestic beauty brands can achieve the leap from functional persuasion to emotional value through immersive curation.

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