朗姿留白限时空间

朗姿留白限时空间

2026年10月24日-2026年11月01日

上海 愚园路1107号创邑space

项目预告

项目传播

项目现场

LANCY FROM25 朗姿「留白限时空间」落地上海愚园路创邑草坪，展期为 10 月 24 日至 11 月 1 日，10 月 25 日闭馆休整，作为品牌承接松弛美学脉络的户外限时项目，延续朗姿面向 25 至 40 岁独立精英女性的优雅时装定位，把东方美学里的留白概念从视觉符号转化为可沉浸式体验的生活主张，回应当代都市人群在密集节奏中寻找喘息、保留自我空间的情绪诉求。

项目选址愚园路这条兼具老上海人文质感与潮流打卡属性的街区，空间造型以低饱和米白、浅燕麦为主色调，运用流畅柔和的弧形结构，弱化硬质边界，装置线条提取针线、卷尺等制衣元素，呼应时装本源；整体采用开放式轻量模块化搭建，与草坪原生自然环境相融，没有繁复堆砌，以空、简、透气为核心，大面积留白区域留给光影与访客动线，材质上选用哑光布艺、微水泥、原木肌理，克制的材质语言放大面料触感、服饰质感的表达，兼顾户外场地的施工限制与可拆卸、低损耗的制作逻辑，展陈装置可拆分复用，契合可持续策展思路。

现场设置多维度轻互动板块，包含留白四宫格影像打卡、DIY 帆布包手作、留白手册文字书写体验，配套限定云朵包挂、留白下午茶与明星专属福利，引导访客从观看转向自我表达，将品牌牦牛绒、针织等核心面料系列融入场景叙事，让时装不止是单品，而是松弛生活方式的载体。

活动内容与传播链路深度咬合，愚园路原生街区氛围、极简干净的留白场景天然适配小红书、短视频平台的图文种草，代言人王楚然到场内容、手作体验片段、氛围感打卡素材前置释放，线上话题蓄水预约，线下访客产出 UGC 内容回流扩散，形成 “线上种草预约 — 到场沉浸式体验打卡 — 自发内容传播 — 引导品牌系列转化” 的完整闭环。

项目意义在于跳出时装快闪重陈列、重销售的传统范式，以留白美学搭建情绪共鸣场域，打通东方审美、时装质感与都市女性精神需求，持续夯实 LANCY FROM25 高级、松弛、年轻的品牌资产。

LANCY FROM25’s “Blank Space” pop-up is situated at Chuangyi Lawn on Yuyuan Road in Shanghai, running from October 24 to November 1, closed on October 25. Following the brand’s aesthetic of relaxed elegance and targeting independent elite women aged 25 to 40, the installation translates the oriental aesthetic concept of blankness from a visual motif into an experiential lifestyle proposition, responding to urban dwellers’ desire to pause and preserve personal space amid hectic schedules.

Rooted in Yuyuan Road, a street blending old Shanghai heritage and contemporary trend culture, the space adopts a restrained palette of off-white and oat beige with soft curved forms that blur rigid boundaries. Its linear installations draw tailoring symbols including stitching and measuring tapes to echo the origin of fashion. Built with open, lightweight modular structures, it harmonises naturally with the lawn instead of excessive ornamentation. Vast empty zones are reserved for light, shadow and visitor circulation, while matte fabric, micro-cement and timber textures take centre stage.

This restrained material palette highlights garment tactility, constructed for easy disassembly and reuse to suit outdoor site constraints and sustainable exhibition standards. A suite of gentle interactive activities awaits visitors: four-grid portrait stations, canvas bag DIY workshops and journal writing with the blank notebook, alongside limited-edition charms, themed afternoon tea and exclusive celebrity perks. Yak wool and knitwear collections are embedded within the narrative, positioning apparel as a medium for laid-back living rather than mere merchandise.

Programming and marketing are tightly integrated: the minimalist, atmospheric setting is highly shareable on Xiaohongshu and short-video platforms. Pre-released highlights featuring brand ambassador Wang Churan, workshop clips and scenic visuals fuel pre-event reservations. On-site UGC feeds back into online diffusion, forming a closed loop of pre-booking, immersive exploration, organic social sharing and product conversion.

Moving beyond conventional fashion pop-ups focused merely on display and sales, the project builds an emotional sanctuary through oriental blankness, linking aesthetics, fabric quality and female self-expression, and consolidates LANCY FROM25’s brand identity as sophisticated, youthful and attuned to quiet ease.

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