乐高机械实验室 — 前所未有的机械盛宴等你来体验

2018年08月01日-2022年08月12日

北京 颐堤港

项目传播

项目现场

Jack Morton助力乐高机械推出了其位于北京颐堤港的国内首次活动-乐高机械动能实验室’，此展台将向公众开放至八月十二日。

This weekend saw Jack Morton create the launch of LEGO Technic’s first live brand experience in China. The activation is taking place at Indigo, Beijing and runs through until August 12th.

我们为消费者准备了一系列极富体验感的活动，将乐高机械的精髓与创新理念展现得淋漓尽致。乐高机械动能实验室内的趣味互动让消费者能够直观地感受到机械动能的魅力。

We created an experiential activation for consumers that brings to life Technic’s ‘Build for Real’ ethos and challenging, mechanical nature. The experience - designed around a ‘Function Lab’ - showcases Technic’s functional systems through a variety of fun interactive challenges, inspired by mechanical engineering.

例如’Whack and Bash’系列产品的回力挑战，All-Terrain Tow Truck的精准操控，Rough Terrain Crane的传统复刻。此外，Bugatti Chiron产品的引擎还原给大家呈现了真实运作的机械引擎，这绝对是一大亮点。 For example, a crash test challenge for the ‘Whack and Bash’ product series; a parking challenge for the All-Terrain Tow Truck; and a mechanical motor wall-building test for the Rough Terrain Crane. The highlight being a working engine of the Bugatti Chiron hero product - a showcase of a functioning motorized Chiron engine brought to life entirely by LEGO Technic pieces.

为了庆祝乐高动能实验室的诞生，乐高迷们献上了他们精心准备的GBC装置（超级运球装置），着实吸引了新旧乐高机械迷们的眼球。

To celebrate the first ever LEGO Technic Event, Adult Fans of LEGO club presented their creation of the GBC Installation (Great Ball Contraption), a favorite highlight for long-time and new fans of LEGO Technic.

我们希望通过乐高机械在中国大陆的首次活动让消费者能够深刻体会到此产品线的深度。乐高机械实验室为大家提供了优质的机会进行探索与发现，我们很高兴能让其完美实现。

We wanted the first live experience we created in China to reveal the depth of LEGO to this market. Technic offers a wonderful opportunity to explore and discover and we’re delighted that this experience truly captures that and brings it to life.

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原文链接为：https://mp.weixin.qq.com/s/IagHZ2dH-qk-iSCDDJqKWQ

部分信息来自 jackmorton 微信公众号内容