LOUIS VUITTON 2023春夏男装系列大秀

项目品牌: LOUIS VUITTON 路易威登

项目行业: 服装及鞋履

项目日期: 2022-09-16 12:00 2022-09-18 19:00

项目地点: 秦皇岛 阿那亚

项目名称: LOUIS VUITTON 2023春夏男装系列大秀


LOUIS VUITTON 2023春夏男装系列大秀

2022年09月16日

秦皇岛 阿那亚


落日余晖下,伴随着海浪的拍岸声,在广袤无际的沙粒之上,路易威登2023春夏男装秀在阿那亚黄金海岸拉开帷幕。

Under the sunset glow, the Louis Vuitton Men's Spring-Summer 2023 Spin-off show kicked off in Anaya, a coastal community stretching over 5 km of beaches in Beidaihe, China.

The Venue


“阿那亚”源自梵语Aranya,原意为“人间寂静处,找回本我的地方”。其文化属性与Virgil Abloh所秉承的创意理念不谋而合,旨在不断创造多元化的表达形式。

"Aranya" is derived from the Sanskrit word, which means "the place where the earth is silent, where one can finds oneself". Araya, considered an artistic community, shares an affinity with the vision of Virgil Abloh to create the varied expressions of travel.







在举办时装秀的同时,路易威登还创意的将阿那亚内部进行了重新装扮,从巴士、斑马线、到阿那亚电影院等标志性的建筑,纷纷“穿上了”彩色的外衣。大量的童趣元素和路易威登的“烙印”使得阿那亚摇身一变成为一座天马行空的游乐园。

In parallel to the fashion show, Louis Vuitton has playfully taken over key landmarks of the community with creative visuals: painted cinema facade & outdoor murals, bus and buggies, bus stops, road flags, cross roads floor paintings etc.


延续今年六月巴黎男装秀场“放大的游乐场”的理念,路易威登在阿那亚这片金色海岸,搭建起一座座巨型沙丘雕塑。少年与城堡在这里以夸张的比例放大,使每一个身处此地的人都变成一个孩童,仰望一切而又充满好奇。

Following the "Magnified Playground" concept of the men's show in Paris in June, Louis Vuitton has created a giant dune sculpture on the golden coast of Anaya. Children and castles are enlarged in exaggerated proportions, everyone became a child when stepping in, looking up and full of curiosity.



序幕电影《海市蜃楼》由贾樟柯监制,魏书钧执导。该片拍摄于戈壁大漠中的敦煌,于历史的诗意中再现东西方文明的现代交汇,在蜃景中将观者的目光带到了海滩边的阿那亚,一场时装秀在沙滩上徐徐揭幕,由沙所构筑的震撼景观展现本季设计核心。

A cinematic prelude titled “Mirage” created in a collaborative effort between Chinese directors Jia Zhangke (producer of the prelude) and Wei Shujun (director of the prelude) . Shot in Dunhuang on the Gobi Desert, the film stages a contemporary meeting between East and West reflected in the poetry of history. The story takes its audiences to Aranya beach where the live show unfolds in a sandscape.

The Runway




秀场以中央几座相互关联的城堡为中心,向两侧延展出交叉与蜿蜒的动线。无限“∞”形状的沙滩秀道,长达320米,位于由建筑师董功设计的两大地标建筑阿那亚礼堂与孤独图书馆之间,意在致敬Virgil Abloh所打造的8个系列。

The show was centered on several interconnected castles, with intersecting and winding routes extending from side to side. The 320 meters "infinity" shaped catwalk was situated between 2 key sites, the Lonely Library and the Community Hall, realized by Vector Architects, paying tribute to the eight collections created by Virgil Abloh.


模特们缓缓行走在沙滩秀道中,落日下的看客们也仿佛坐上了一台时空穿梭机,重返天真烂漫的童年时光。

Models walked along the beach runway, the viewers seemed to be on a time and space shuttle, back to their childhood innocence.




路易威登2023春夏男装系列是由品牌男装成衣工作室构想与创作的全新系列,呈现了路易威登成长背后的心灵脉络。同时为中国观众呈现10个全新造型。

The Louis Vuitton Spring Summer 2023 Men's Collection is designed by the Louis Vuitton Studio Prêt-à-Porter Homme, which reflects the spirit behind Louis Vuitton's growth. Also bringing to Aranya 10 additional unseen.

The Looks









此次大秀现场,品牌代言人朱一龙、品牌大使龚俊、金晨、刘耀文、艺人陈坤、王鹤棣、黄明昊、白敬亭、刘宪华等艺人出席,众星云集,共同见证了这场海岸线上的潮流盛典。

Brand ambassador Zhu Yilong, Gong Jun, Jin Chen, Liu Yaowen, along with stars Chen Kun, Dylon Wang, Justin Huang, Bai Jingting, Henry Lau and many others were invited and gathered to witness this trendy event.










大秀落幕,唯有海边“灯塔”在夜色中闪亮继而熄灭,浪漫且深沉。在阿那亚夏末初秋的夜晚,人们依旧在致敬缅怀Virgil Abloh。

As the show came to an end, only the glow from the lighthouse shining and then went out in the night, romantic and profound. On Anaya’s late summer and early autumn nights, tributes are still being paid to the memory of Virgil Abloh.


秀后的派对摇身一变成了一场露天音乐节,伴随着韵律感十足的音乐,霓虹灯交叉闪烁,现场宾客狂欢,尽情享受。

The after party turned into an outdoor musical festival vibe. Accompanied by dynamic music, neon lights flashing, the guests have joined the party with great enthusiasm.


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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/U0lsWiZGcnDU6diFAeU_RA

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